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  3. Malek Ben Sliman

Malek Ben Sliman

Lecturer in Discipline in the Marketing Division
Marketing Division
Malek Ben Sliman
Areas of Expertise
Artificial Intelligence (AI), Marketing, Marketplace Design, Operations & Supply Chain Management
Contact
Office: 775 Kravis
E-mail: [email protected]
Links
Curriculum Vitae
LinkedIn

Malek Ben Sliman is a Lecturer in Discipline at Columbia Business School in the Marketing Department. Malek’s research interests lie in the application of machine learning, computer vision and NLP tools in the context of art valuation, social networks, marketing analytics and online retailing. As a practitioner, he had previously worked at Sotheby’s where he built models to track the evolution of artists’ prestige over time and to automatically predict the price of art during auctions. More recently, Malek has been part of the data science team at Oden Technologies, an Industry 4.0 start-up focused on enabling analytics for manufacturers.

Malek received an M.S. in Industrial Engineering from Ecole Centrale Paris (France), an M.S. in Operations Research from the IEOR Department at Columbia, and a Ph.D. in Marketing from Columbia Business School.

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Journal Article
Jedidi, Kamel, Bernd Schmitt, Malek Ben Sliman, and Yanyan Li. “R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.”
Journal of Marketing
vol. 85, no.
5
(June 10, 2021): 22-41. doi:
https://doi.org/10.1177/00222429211028145
Explore Further about R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
  • Courses
  • Case Studies
Course
B7609: Generative AI for Business
View Course on Generative AI for Business
Course
B9651: MS Marketing Analytics
View Course on MS Marketing Analytics
Course
B8609: Generative AI for Business (Half-Term)
View Course on Generative AI for Business (Half-Term)
Course
B6101: Business Analytics
View Course on Business Analytics
Course
B9659: Statistical Modeling and Decision Making
View Course on Statistical Modeling and Decision Making
Course
B6601: Marketing
View Course on Marketing
Course
B8631: Generative AI for Business (Full-Term)
View Course on Generative AI for Business (Full-Term)
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In the Media

AI Project Raises Concerns Over Emerging Hacker Threats

CBS News/MoneyWatch
  • Articles
  • CaseWorks
Case ID
250505

Takasago and the Use of Generative Artificial Intelligence in Consumer Insights (A and B)

Could Jelena Le Breton, global vice president of consumer insights at fragrance manufacturer Takasago, use generative AI to reliably mimic human responses in large-scale surveys on consumer preference?

View Case on Takasago and the Use of Generative Artificial Intelligence in Consumer Insights (A and B)
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