Malek Ben Sliman
- Lecturer in Discipline in the Marketing Division
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Marketing, Marketplace Design, Operations & Supply Chain Management
- Contact
- Office: 775 Kravis
- E-mail: [email protected]
- Links
- Curriculum Vitae
Malek Ben Sliman is a Lecturer in Discipline at Columbia Business School in the Marketing Department. Malek’s research interests lie in the application of machine learning, computer vision and NLP tools in the context of art valuation, social networks, marketing analytics and online retailing. As a practitioner, he had previously worked at Sotheby’s where he built models to track the evolution of artists’ prestige over time and to automatically predict the price of art during auctions. More recently, Malek has been part of the data science team at Oden Technologies, an Industry 4.0 start-up focused on enabling analytics for manufacturers.
Malek received an M.S. in Industrial Engineering from Ecole Centrale Paris (France), an M.S. in Operations Research from the IEOR Department at Columbia, and a Ph.D. in Marketing from Columbia Business School.
All Activities
In the age of AI, the MBA must go ‘one level deeper’
- Case ID
- 250505
Takasago and the Use of Generative Artificial Intelligence in Consumer Insights (A and B)
Could Jelena Le Breton, global vice president of consumer insights at fragrance manufacturer Takasago, use generative AI to reliably mimic human responses in large-scale surveys on consumer preference?