
Letter From the Chair

The Marketing Division at Columbia Business School brings together a team of approximately 25 full-time faculty members, 25 adjunct faculty members, 20 PhD students, 20 Master of Science students, and 6 research and administrative staff.
Our world leading full-time faculty conduct cutting edge academic research, developing methodologies and producing insights that are useful for industry and policy makers. The field of marketing is interdisciplinary—it intersects with social sciences such as psychology, sociology and economics, as well as data sciences, statistics, computer science and operations research. We study a wide range of topics including the psychology of consumer behavior, the strategic interactions between firms and consumers, marketing analytics, innovation, and customer relationship management. The Columbia Marketing Division offers a rich and active intellectual environment hosting seminars, conferences and other events, and has been the birthplace of groundbreaking ideas, such as the theory of buyer behavior and customer lifetime value.
We offer core and elective courses that are relevant not only to students interested in careers in traditional and digital marketing, but also to those interested in brand and product management, entrepreneurship, corporate innovation, consulting, media, technology, and healthcare management. We teach courses on customer management, product management, marketing strategy, sales, innovation, pricing, branding, digital marketing, retailing, media, behavioral economics, consulting, and several related domains. Offering a robust portfolio of courses is enabled by our exceptional strong adjunct faculty.
In addition to teaching in the MBA and EMBA programs, we host a successful PhD program. Our graduating PhD students typically pursue academic careers. Our recent alums have received offers from top Schools such as Wharton, Stanford, Harvard, Cornell, Dartmouth, London Business School, INSEAD, and Carnegie Mellon University.
We are responsible for a Master of Science in Marketing, a small elite program that teaches the latest tools coming straight from academic research to future practitioners.
Finally, we administer a popular Master of Science in Business Analytics program together with our colleagues from the Decisions, Risk and Operations Division and from the Industrial Engineering and Operations Research Department (in the School of Engineering and Applied Sciences).
We invite you to further browse our website and reach out to us!
News and Awards
Hortense Fong, 2021 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, for her submission, “A Theory-Based Interpretable Deep Learning Architecture for Music Emotion.
”Toubia, Olivier, and Andrew T. Stephen. "Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter?." Marketing Science 32.3 (2013): 368-392.
Alisa Wu, a Bernstein Center Doctoral Research Grant for her project titled “Are females more emotional? Gender stereotypes and how to overcome them,”
Lan Luo, for his project titled “Decomposing the Impact of Gender on Facial Discrimination: Using GANs for Modular Stimuli.”
Melanie Brucks for receiving a joint grant from the Sanford C. Bernstein & Co. Center for Leadership and Ethics and the Diversity, Equity and Inclusion Office to pursue a project entitled, "The Great Equalizer: Does Virtual Interaction Reduce Gender Disparities in Classroom Participation?"
Oded Netzer for also receiving a Sanford C. Bernstein Center Faculty Research Grant to pursue a project entitled, " Diversity in U.S. Advertising in Times of Racial Unrest."
Newsletter
New Faculty
The Marketing Division is pleased to welcome Professor Mohamed Hussein
Dr. Mohamed Hussein is a faculty member in the Marketing Division at Columbia Business School. Using survey experiments, conjoint analysis, and natural language processing techniques, he studies the psychology of persuasion, politics, and the intersection of the two. Dr. Hussein’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Experimental Psychology: General, and Personality and Social Psychology Review.
Before joining Columbia, Dr. Hussein earned his Ph.D. in marketing from Stanford GSB. At Stanford, he was chosen to be a member of the inaugural cohort of the Knight-Hennessy Scholarship and was awarded the Diversifying Academia Recruiting Excellence Fellowship. Before Stanford, he worked in economic consulting at Analysis Group and studied economics and mathematics at Middlebury College.

In the Media
Another Worry for U.S. Retailers: Dwindling Numbers of Tourists Coming Here and Shopping
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An Entrepreneur’s Guide to Choosing an AI for Your Business
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Walmart Is Still a Top Idea for Us as It’ll Keep the Lowest Prices, Says TD Cowen’s Chen
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Walmart Just Made It Even Easier for Everyone Else to Raise Prices
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Research
New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research
Generative Artificial Intelligence (GenAI) tools based on Large Language Models (LLMs) are quickly reshaping how researchers conduct surveys and experiments. From reviewing the literature and designing instruments, to administering studies, coding data, and interpreting results, these tools offer substantial opportunities to improve research productivity and advance methodology. Yet with this potential comes a critical challenge: researchers often use these systems without fully understanding how they work.
What Makes Consumption Experiences Feel “Special”? A Multimethod Integrative Analysis
This paper addresses a simple theoretical question of high substantive relevance: What makes a consumption experience special in a consumer’s mind?
Better Innovation for a Better World
We aim to stimulate discussion on how innovation research within marketing can use a better world (BW) perspective to help innovation become a driver of positive change in the world. In this "Challenging the Boundaries" series paper, we hope to provide purposeful research opportunities for scholars seeking to bridge innovation research with the BW movement. We frame our discussion with four areas of innovation research in marketing that are particularly relevant to BW objectives.
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in free-to-play (F2P) games, where the paid version often aims to enhance the player’s experience and to facilitate faster progression.