
News and Awards
Hortense Fong, 2021 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, for her submission, “A Theory-Based Interpretable Deep Learning Architecture for Music Emotion.
”Toubia, Olivier, and Andrew T. Stephen. "Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter?." Marketing Science 32.3 (2013): 368-392.
Alisa Wu, a Bernstein Center Doctoral Research Grant for her project titled “Are females more emotional? Gender stereotypes and how to overcome them,”
Lan Luo, for his project titled “Decomposing the Impact of Gender on Facial Discrimination: Using GANs for Modular Stimuli.”
Melanie Brucks for receiving a joint grant from the Sanford C. Bernstein & Co. Center for Leadership and Ethics and the Diversity, Equity and Inclusion Office to pursue a project entitled, "The Great Equalizer: Does Virtual Interaction Reduce Gender Disparities in Classroom Participation?"
Oded Netzer for also receiving a Sanford C. Bernstein Center Faculty Research Grant to pursue a project entitled, " Diversity in U.S. Advertising in Times of Racial Unrest."
New Faculty: The Marketing Division is pleased to welcome Professors Dante Donati, Hortense Fong, and Christopher LaSala.
Dante Donati

Dante Donati is a faculty member in the Marketing Division at Columbia Business School. His research covers a variety of empirical topics in Marketing and Economics, including measuring the effects of ICTs on economic, political and social outcomes, methodological work to conduct surveys and experiments on social media, as well as large-scale randomized experiments on the effectiveness of social and behavior change communication campaigns. He has conducted research in collaboration with the World Bank, the Bill & Melinda Gates Foundation and a number of nonprofit organizations around the world. He is also co-creator of Virtual Lab, an open-source platform for online surveys and evaluation of social media marketing campaigns.
Professor Donati received a Master of Science degree cum laude in Economics from Bocconi University, and a Ph.D. degree cum laude in Economics, Finance and Business from Pompeu Fabra University.
Hortense Fong

Hortense Fong uses machine learning, econometric, and experimental methods to study how emotions impact consumer behavior. A distinguishing feature of her interests involves going beyond ML’s use in prediction to study how to incorporate domain-specific theoretic and managerial knowledge into ML systems and make them more interpretable. She also has a broader interest in questions at the interface of marketing and society (e.g., fairness).
Before joining Columbia, Professor Fong received a Ph.D. in Quantitative Marketing from Yale. She teaches the Marketing Analytics course.
Christopher LaSala

Christopher LaSala comes to Columbia after nearly two decades at Google, where his accomplishments include building their first reseller program, launching a mobile ad network, and leading product strategy for their sell-side ad tech business. The common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions. Outside of Google, Chris was active across the digital media industry as a founding board member of both the Search Engine Marketing Professionals Organization (2003) and the Interactive Advertising Bureau’s Mobile Advisory Board (2015).
Chris’ mission at CBS is to build on the existing product management foundation and shape a world-class product management discipline that connects theory with practice. His first endeavor is to bring industry practice into the classroom, starting with the launch of a Digital Product Management Lab in the fall term of 2022.
In the Media
Striking the Balance between Intuition and Information with Oded Netzer, Co-Author of “Decisions Over Decimals”
Your Next Big Move Should Scare You
The Race to Decarbonize America Needs More Workers
Research
Detecting Routines: Applications to Ridesharing CRM
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines — which we define as repeated behaviors with recurring, temporal structures — for customer management. One reason for this dearth is the difficulty of measuring routines from transaction data, particularly when routines vary substantially across customers. We propose a new approach for doing so, which we apply in the context of ridesharing.
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
Hidden Markov Models in Marketing
Brand Identity: Brand Naming Process and Brand Linguistics in an International Context
The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM
This chapter examines how the original tenets of the affect-as-information hypothesis can be extended to explain a wide range of judgment phenomena, especially with respect to consumer decision making. To this end, research within social psychology as well as research from other fields such as consumer behavior and behavioral decision making is reviewed. The chapter is organized into three main sections. The first section identifies distinct types of information that people seem to derive from their feelings.