Faculty

Professor Ansari's research addresses customer relationship management, e-commerce personalization and targeting, social network modeling, and Bayesian models of consumer actions. He is currently working on the use of machine learning methods for Big-Data settings in marketing. Prior to joining Columbia, Professor Ansari was at the University of British Columbia, Canada. He has several publications in leading journals in marketing and allied fields.

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury).

Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.

Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.

Professor Capon teaches the electives Advanced Market Strategy: Development and Execution, and Sales, Managing the Sales Force, Key/Strategic/Global Account Management. His research interests are in Key/Strategic/Global Account management, and Market Planning and Strategy. Professor Capon has published more than 80 articles and book chapters, and in excess of 40 books.

Dante Donati is a faculty member in the Marketing Division at Columbia Business School. His research covers a variety of empirical topics in Marketing and Economics, including measuring the effects of ICTs on economic, political and social outcomes, methodological work to conduct surveys and experiments on social media, as well as large-scale randomized experiments on the effectiveness of social and behavior change communication campaigns.

Hortense Fong uses machine learning, econometric, and experimental methods to study how emotions impact consumer behavior. A distinguishing feature of her interests involves going beyond ML’s use in prediction to study how to incorporate domain-specific theoretic and managerial knowledge into ML systems and make them more interpretable. She also has a broader interest in questions at the interface of marketing and society (e.g., fairness).
 

Elizabeth Friedman is a faculty member at Columbia’s Graduate School of Business. She researches consumer decision making. Her research explores why consumers are often reluctant to buy certain items even when the items provide value, how consumers’ active goals can affect their decision process, and how small changes to the choice context can affect what consumers consider and the resulting choices they make.

George Zhida Gui is a faculty member in the Marketing Division at Columbia Business School. His research leverages causal inference techniques and behavioral economics to study consumer behaviors in digital marketplaces, with a primary focus on E-commerce and online grocery platforms. He is also broadly interested in enhancing predictive machine learning models and generative AIs by integrating causal inference and economic theory into their training and usage.

Dr. Shawndra Hill joined the Marketing Division at Columbia Business School as a part-time senior lecturer in September 2020. She received her PhD and MPhil in Information Systems from NYU's Stern School of Business in 2007 and 2003 respectively, and her BS in Mathematics from Spelman College and her BEE in Electrical Engineering from Georgia Institute of Technology  in 1995.  Presently, Shawndra Hill is also a Principal Scientist at Facebook in the Core Data Science Team in NYC.

Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York.  He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania.  Dr. Jedidi has extensively published in leading marketing and statistical journals.  His research interests include pricing, product positioning, and market segmentation.

Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.

Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021, Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, and as the inaugural Vice Dean for Research from 2010 to 2011.

Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair.  Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation.  His experience in these fields includes over twenty years of research, management, consulting, and teaching.  His latest research explores political science and political psychology through the lens of behavioral economics and decision research.

Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals  including Management Science and Operations Research.

Kristen Lane is interested in motivation, identity, and misinformation. Her research focuses on the social- and identity-based processes that drive how people choose to read and share information and on the cognitive and behavioral consequences of online socializing spaces. Her findings help marketers and policy makers design better information environments (e.g., social media) to reduce the spread of misleading or deceptive information.

Before joining Columbia, Kristen Lane received a Ph.D. in Marketing from the University of Arizona Eller College of Management.

Chris comes to Columbia after nearly two decades at Google, where his accomplishments include building their first reseller program, launching a mobile ad network, and leading product strategy for their sell-side ad tech business. The common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions.

Professor Martinez is a Senior Lecturer at Columbia Business School. He combines teaching and research with extensive global experience doing strategy consulting, with particular expertise in emerging markets. He gives the Catching Growth Waves in Emerging Markets course in both the MBA and EMBA programs and the Defining and Developing wining Strategic Capabilities course to the MBAs.  He has also given the EMBA immersion course on Opportunities in India and led the Global Immersion Program to Brazil for several years.

Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years.

Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.

Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.

Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study ad blocking, online marketplace design and content bundling on social media. Previously, he worked on user-generated content, online/mobile advertising and media and telecommunications competition.

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

Andrey Simonov is an Associate Professor of Marketing at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants.

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as the Editor-in-Chief at the journal Marketing Science. He teaches a course on Foundations of Innovation and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.