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Chipotle’s Shift Toward Fast-Food Practices

Date Published
August 10, 2025
Section
In the Media
Areas of Expertise
Consumer Behavior Organizations & Markets Strategy
From:
CBS In the News

Professor Michael Morris was quoted in Business Insider analyzing Chipotle’s evolving business model. He discussed the company’s pivot toward traditional fast-food practices and what it reveals about employee dynamics, brand identity, and the pressures of scaling in the restaurant industry.

Mentioned Faculty

Michael Morris

Michael Morris

Chavkin-Chang Professor of Leadership
Management Division
Mentioned On
Business Insider
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