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WebProNews reporter Ava Callegari highlighted research by Columbia Business School Professors Malia Mason and Melanie Brucks examining how video call glitches can undermine trust and bias decision-making. Referencing findings from Video Call Glitches Trigger Uncanniness and Harm Consequential Life Outcomes, the article explains that technical disruptions break the illusion of social presence, causing interactions to feel unnatural and fostering suspicion—even when no deception is intended. The research shows that these effects can erode rapport and negatively influence judgments in professional, evaluative, and high-stakes contexts.
