From:
A Wonkhe blog post by Jim Dickinson cited the influential research of Columbia Business School Professor Sheena Iyengar and co-author Mark Lepper on the demotivating effects of excessive choice. Referencing their landmark study When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?, the article argues that presenting students with too many academic or administrative options can overwhelm them, hinder decision-making, and decrease follow-through. Iyengar and Lepper’s findings offer guidance for universities seeking to design clearer pathways and more supportive choice environments for students.
