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Swiss newspaper Tages-Anzeiger reporter Tina Baier highlighted research by Columbia Business School Professor Melanie Brucks examining how technical glitches during video calls can damage perceptions of credibility and trustworthiness. Drawing on findings from Video-call glitches trigger uncanniness and harm consequential life outcomes, the article explains that lag, frozen screens, or distorted audio disrupt social cues people rely on to assess others. Brucks’s research shows that these disruptions can negatively affect evaluations in high-stakes settings such as job interviews, negotiations, and professional meetings—revealing how seemingly minor technical issues can have outsized social and career consequences.
