When You Have to Assign Work No One Wants to Do

Columbia Business School Professor Vicki Morwitz authored an article in Harvard Business Review examining how managers can more effectively assign undesirable or unpopular tasks. Morwitz argues that how work is framed—and how choices are structured—can significantly influence employees’ willingness to take on difficult assignments. Drawing on behavioral research, she explains that transparency, fairness, and perceived autonomy play a crucial role in reducing resentment and maintaining morale. The piece offers practical guidance for leaders seeking to balance operational needs with employee engagement and trust.