Choice Bolstering Changes Attribute Importance and Affects Future Choices

Authors: Martin Zemborain, Gita Johar, Anne Roggeveen, and Asim Ansari

Format: Journal Article

Publication Date: August 8, 2024

Journal: Journal of Behavioral Decision Making

Full Citation

Zemborain, Martin, Gita Johar, Anne Roggeveen, and Asim Ansari. “Choice Bolstering Changes Attribute Importance and Affects Future Choices.”

Journal of Behavioral Decision Making

vol. 37, no.

4

(August 08, 2024). doi:

https://doi.org/10.1002/bdm.2401