From the Editors-Elect: Meaningful Consumer Research

Authors: Darren Dahl, Eileen Fisher, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: June 1, 2014

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fisher, Gita Johar, and Vicki Morwitz. “From the Editors-Elect: Meaningful Consumer Research.”

Journal of Consumer Research

vol. 41, no.

1

(June 01, 2014). doi:

https://doi.org/10.1086/676452