Making Sense from (Apparent) Senselessness: The JCR Lens

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2017

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz

. “Making Sense from (Apparent) Senselessness: The JCR Lens.”

Journal of Consumer Research

vol.

44

, no.

4

(January 01, 2017):

719

-

723

.