Making Sense from (Apparent) Senselessness: The JCR Lens

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: November 10, 2017

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz. “Making Sense from (Apparent) Senselessness: The JCR Lens.”

Journal of Consumer Research

vol. 44, no.

4

(November 10, 2017): 719-723. doi:

https://doi.org/10.1093/jcr/ucx097