Abstract Authors Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz Format Journal Article Publication Date January 1, 2017 Journal Journal of Consumer Research Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “Making Sense from (Apparent) Senselessness: The JCR Lens.” Journal of Consumer Research vol. 44, no. 4 (January 01, 2017): 719-723.
Full Citation Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz . “Making Sense from (Apparent) Senselessness: The JCR Lens.” Journal of Consumer Research vol. 44, no. 4 (January 01, 2017): 719-723.