Tutorials in Consumer Research

Authors: Darren Dahl, Eileen Fisher, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: July 20, 2016

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fisher, Gita Johar, and Vicki Morwitz. “Tutorials in Consumer Research.”

Journal of Consumer Research

vol. 43, no.

2

(July 20, 2016). doi:

https://doi.org/10.1093/jcr/ucw022