Former Estée Lauder CFO Tracey Travis reflects on how leading a struggling Pepsi bottling unit became the defining risk that shaped her path to global leadership.
From strategy to political engagement, there are plenty of benefits to personalized marketing.
For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE '20 Speaker), staying true to CVS Health's brand purpose has had a significant impact on business as usual.
Research from Chazen Senior Scholar Christian Moser suggests that who gets hired and how much they get paid could make the difference between a startup's success and its failure.
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE '20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.
From prices to user ratings, numbers influence how we shop.
How dissimilar options could interfere with making a purchase.