About the Researcher
Oded NetzerArthur J. Samberg Professor of Business, Marketing |
Columbia Business School Professor of Business and Vice Dean of Research Oded Netzer discusses the growing use of data analytics within organizations and how the school's curriculum is designed to equip MBAs for the Technology.
Oded NetzerArthur J. Samberg Professor of Business, Marketing |
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.