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  1. Directory
  2. Faculty
  3. Dante Donati

Dante Donati

Assistant Professor of Business
Marketing Division
Dante Donati, Instructor in Business
Areas of Expertise
Marketing
Contact
Office: 783 Kravis
E-mail: [email protected]
Links
Curriculum Vitae

Dante Donati is a faculty member in the Marketing Division at Columbia Business School. His research covers a variety of empirical topics in Marketing and Economics, including measuring the effects of ICTs on economic, political and social outcomes, methodological work to conduct surveys and experiments on social media, as well as large-scale randomized experiments on the effectiveness of social and behavior change communication campaigns. He has conducted research in collaboration with the World Bank, the Bill & Melinda Gates Foundation and a number of nonprofit organizations around the world. He is also co-creator of Virtual Lab, an open-source platform for online surveys and evaluation of social media marketing campaigns. Professor Donati received a Master of Science degree cum laude in Economics from Bocconi University, and a Ph.D. degree cum laude in Economics, Finance and Business from Pompeu Fabra University.

Joined CBS
2022

All Activities

  • Research
  • Teaching
  • Achievements
  • Press
  • Authored Works
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Donati, Dante, Ruben Durante, Francesco Sobbrio, and Dijana Zejcirovic. “Lost in the Net? Broadband Internet and Youth Mental Health.”
Journal of Health Economics
(Forthcoming).
Explore Further about Lost in the Net? Broadband Internet and Youth Mental Health
Journal Article
Donati, Dante and Hortense Fong. “The cost of banning TikTok: Implications for the digital advertising market.”
Proceedings of the National Academy of Sciences (PNAS)
(September 15, 2025).
Explore Further about The cost of banning TikTok: Implications for the digital advertising market
Working Paper
Fang, Lu, Zhe Yuan, Kaifu Zhang, Dante Donati, and Miklos Sarvary. Generative AI and Firm Productivity: Field Experiments in Online Retail. Forthcoming.
Explore Further about Generative AI and Firm Productivity: Field Experiments in Online Retail
Working Paper
Donati, Dante and Lena Song. The Influence of the Vocal Minority: Evidence from Social Media Comments. April 06, 2026.
Explore Further about The Influence of the Vocal Minority: Evidence from Social Media Comments
Working Paper
Donati, Dante and Hortense Fong. The Cost of Banning TikTok: Implications for Digital Advertising. May 04, 2025.
Explore Further about The Cost of Banning TikTok: Implications for Digital Advertising
Working Paper
Donati, Dante, Victor Orozco-Olvera, and Nandan Rao. Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India. September 13, 2022.
Explore Further about Using Social Media to Change Gender Norms: An Experimental Evaluation Within Facebook Messenger in India
Working Paper
Donati, Dante. The End of Tourist Traps: A Natural Experiment on the Impact of Tripadvisor on Quality Upgrading. July 15, 2022.
Explore Further about The End of Tourist Traps: A Natural Experiment on the Impact of Tripadvisor on Quality Upgrading
Working Paper
Donati, Dante. Mobile Internet access and political outcomes: Evidence from South Africa. January 01, 2022.
Explore Further about Mobile Internet access and political outcomes: Evidence from South Africa
Working Paper
Rao, Nandan, Dante Donati, and Victor Orozco-Olvera. Facebook Ads vs. Malaria: A Cluster-Randomized Trial in India. June 01, 2021.
Explore Further about Facebook Ads vs. Malaria: A Cluster-Randomized Trial in India
Working Paper
Rao, Nandan, Dante Donati, and Victor Orozco-Olvera. Conducting Surveys and Interventions Entirely Online: A Virtual Lab Practitioner’s Manual. December 01, 2020.
Explore Further about Conducting Surveys and Interventions Entirely Online: A Virtual Lab Practitioner’s Manual
  • Courses
  • Case Studies
Course
B9655: MS Digital Marketing
View Course on MS Digital Marketing
Course
B8679: Digital Marketing in the AI Era (Full-Term)
View Course on Digital Marketing in the AI Era (Full-Term)
Course
B8680: Digital Marketing (Half Term)
View Course on Digital Marketing (Half Term)
Course
B7680: Digital Marketing (Half Term)
View Course on Digital Marketing (Half Term)
  • Awards
  • Grants
2026

The Saroj & Vithala Rao Young Scholars Award

Award Institution:
Cornell S.C. Johnson College of Business

  • In the Media
  • Articles
In the Media

GenAI Adds ~$5 per Customer in Annual Sales for Global Ecommerce Market Place, Lifts Chatbots Conversion 11–16% and Fuels 3% Gains in Search - but Personalisation Fizzles and Google Ads Backfire without the Right Tune-Up

Mi3
In the Media

From AI to ROI: Some Positive Evidence

Financial Times
In the Media

Dante Donati on the TikTok Deal and the Economics of Digital Advertising

Vogue Business
In the Media

Social Media’s Role in Public Health

The Times of India
Article

Why AI Is a Different Kind of Shock to Health

Read More about Why AI Is a Different Kind of Shock to Health
Article

AI Deployment’s Reality Check

Read More about AI Deployment’s Reality Check
Article

How AI Is Changing the Way We Shop Online: New Columbia Business School Study Finds Generative AI Boosts the Online Shopping Experience

Read More about How AI Is Changing the Way We Shop Online: New Columbia Business School Study Finds Generative AI Boosts the Online Shopping Experience
Article

Generative AI Is Quietly Supercharging Online Retail

Read More about Generative AI Is Quietly Supercharging Online Retail
Article

The Hidden Cost of Connectivity: Broadband Access Tied to Youth Mental Health Crisis

Read More about The Hidden Cost of Connectivity: Broadband Access Tied to Youth Mental Health Crisis
Article

As Policymakers Debate TikTok’s Future, New Study Warns of Unintended Costs for Small Businesses

Read More about As Policymakers Debate TikTok’s Future, New Study Warns of Unintended Costs for Small Businesses
Article

Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses

Read More about Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses
Article

Facebook vs. Malaria: How Social Media Campaigns Can Influence Public Health

Read More about Facebook vs. Malaria: How Social Media Campaigns Can Influence Public Health
  • Articles
  • CaseWorks
This faculty member has no associated CaseWorks cases currently.
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