CeBiz paper places for Best Paper Honors

Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments, was runner up for the best paper award in the Journal of Interactive Marketing.

Based on Research by
Steve Bellman, Eric Johnson, Gerald Lohse, Naomi Mandel

Published

August 15, 2007

Publication

CBS Newsroom

A paper sponsored by CeBiz, Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments, was runner up for the best paper award in the Journal of Interactive Marketing. The paper, published by Center Director Eric Johnson with Steven Bellman, Gerald L. Lohse, and Naomi Mandel offers a review of consumer behavior online.

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Eric Johnson

Norman Eig Professor of Business: Marketing Division

Director: Center for the Decision Sciences

Fellow: Association for Psychological Science

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Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments

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