Marketing Professor Michel Pham and Shiri Melumad (Assistant Professor, Wharton; CBS PhD '17) were awarded the La Londe Conference Best Paper Award, for their paper titled "Why Are Smartphones So Addictive? The Adult Pacifier Hypothesis." 

The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to Aix-Marseille University.

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About the Researcher(s)

Michel Tuan Pham

Michel Tuan Pham

Kravis Professor of Business; Chair of the Marketing Division
Marketing Division
Research Director
Center on Global Brand Leadership

To learn more about the cutting-edge research being conducted, please visit the Columbia Business School Research website.