News and News Coverage

CDS Director Eric J. Johnson Receives 2025 APS James McKeen Cattell Fellow Award

Award Announcement | 2024 | APS James McKeen Cattell Fellow Award

Eric Johnson has been a leader in bringing behavioral science into public policy. For almost 40 years, Johnson has studied the processes used to make everyday choices. His work has revealed the cognitive mechanisms that underlie better choices, an area known as choice architecture, informing how best to present choices to maximize desirable outcomes. The inaugural holder of the Norman Eig Chair of Business, the Founder and Director of the Center for Decision Sciences at Columbia University, and an advisor to the U.S. Consumer Financial Protection Bureau, Johnson has made important methodological and conceptual contributions to decision-making research. He developed a method that uses a computer mouse to measure moment-by-moment changes in people’s attention as they make decisions. This method—which is easier to implement than eye tracking—is now widely used in a variety of applied domains, including research on consumer finance and food choices. His game-changing work has helped foster policies that increase organ donations and support environmentally friendly laws and regulations. Johnson has demonstrated not only how basic research can lead to valuable real-world applications, but how data from these applications can inform and enrich basic theory and research.  

• Topics: Award Recognition, Applied Psychological Research, Decision-Making

“The Elements of Choice: Why the Way We Decide Matters” launches new website

Website Publication | 2024 | The Elements of Choice

CDS director Eric J. Johnson's latest book, “The Elements of Choice: Why the Way We Decide Matters,” now has a dedicated website. The site offers detailed insights into Johnson's extensive research on decision-making, providing valuable resources and information for readers interested in understanding the dynamics of how choices are structured and influenced.

• Topics: Book Release, Website Feature, Decision Making

“Dark Defaults: How Choice Architecture Steers Political Campaign Donations” won the responsible research in marketing paper prize

Award Announcement | 2024 | American Marketing Association

"Dark Defaults: How Choice Architecture Steers Political Campaign Donations" has been awarded the 2024 Responsible Research in Marketing Paper Prize.

• Topics: Business & Society, Marketing, Award Recognition

Dark Defaults: How Choice Architecture Fueled Millions in Inadvertent Political Donations

Press Release | January 12, 2024 | CBS Insights

New research from CBS finds that pre-checked boxes are behind more than $40 million in campaign donations.

• Topics: Business & Society, Marketing, Social Impact

How political campaigns are raising millions through unwitting donors

Podcast | December 1, 2023 | National Public Radio (NPR) 

This episode, featuring Eric Johnson and Nate Posner, examines how political campaigns exploit pre-checked boxes, known as "dark defaults," to secure recurring donations from supporters.

• Topics: Political Campaigns, Behavioral Science, Ethics in Fundraising

Professor Eric Johnson as Einstein Visiting Fellows 2022-2023

Press Release | June 15, 2023 | Science of Intelligence

In 2022 and 2023, SCIoI welcomed Einstein Visiting Fellows—they are affiliated with the Einstein Center Climate Change, which links climate research with behavioral sciences and economics, and with Science of Intelligence.

• Topics: Einstein Foundation, Sustainability, Technical University Berlin

Choice Architecture: How to Improve Decision-Making 

Interview | March 15, 2023 | CBS Insights 

Using Behavioral Science to Encourage Smarter Climate Choices

Feature Article | December 7, 2022 | Columbia Business Magazine

This article explores how behavioral science can be used to drive environmentally friendly decisions. It discusses various strategies to nudge consumers towards more sustainable choices and the role of policy in facilitating these changes.

• Topics: Climate and Consumer Behavior, Social Impact, Policy, Sustainability 

Choose Carefully

Podcast | January 4, 2022 | Hidden Brain 

All of us make choices all the time, and we may think we’re making those choices freely. But psychologist Eric Johnson says there’s an architecture behind the way choices are presented to us, and this invisible architecture can influence large and small decisions. 

• Topics: Choice Architecture, Decision-making  

Conversations: Eric J. Johnson, "The Elements of Choice: Why the Way We Decide Matters"

Podcast | December 6, 2021 | Kansas Public Radio

On this edition of Conversations, Eric J. Johnson talks with host Dan Skinner about “The Elements of Choice: Why the Way We Decide Matters.”

• Topics: Marketing, Operations, Risk Management, Strategy

Among Social Scientists, a Vigorous Debate over Loss Aversion

Op-ed Article | November 27, 2021 | Salon

A principle that explains decision making — from investor behavior to insurance markets — isn’t ironclad.

• Topics: Risk Management

What Happens When You’re Vaccinated and Your Partner Isn’t?

The Marketplace op-ed "What happens when you're vaccinated and your partner isn't?" explores the dynamics and challenges faced by couples when only one partner is vaccinated against COVID-19. CDS director Eric Johnson provides insights into the psychological aspects of the situation.

Op-ed Article | February 10, 2021 | Marketplace Radio

• Topics: Healthcare, Operations, Strategy 

Hating to Lose: For Consumers, Concerns of Losing Drive Purchasing

Press Release | August 13, 2020 | CBS

Columbia Business School study finds that the majority of consumers are loss averse, but results vary by age, education level and financial experience

• Topics: Marketing, Risk Management 

CDS Goes to ACR!

Press Release | October 30, 2019 | CBS

From October 17 to October 20 three members of CDS, Kellen Mrkva, Atonia Krefeld-Schwalb, and Byung Cheol Lee, traveled to Atlanta to attend the 2019 Association for Consumer Research Conference (ACR). All three organized special sessions around their research.

• Topics: Business Economics and Public Policy, Marketing

Defaults Are Not the Same by Default

Op-ed Article | April 16, 2019 | Behavioral Scientist

Defaults are one of applied behavioral science’s biggest success stories. Despite, or perhaps because of, the widespread use and success of defaults, a few important questions have remained in the background: How have defaults been implemented? Does it matter how they are implemented? This was the aim of a recent meta-analysis of all prior default studies conductd by the Center for Decision Sciences, which we recently published in Behavioural Public Policy (authors Jon Jachimowicz, Shannon Duncan, Elke Weber and Eric Johnson). 

• Topics: Business Economics and Public Policy, Marketing

Why ultra-low fees can be a serious red flag for unwary ETF investors

Op-ed Article | October 29, 2018 | CNBC

The number 1 rule for long-term individual investors picking funds used to be simple: look for low fees, also known as low expense ratios. Investors do get rewards from low fees; but they should also watch out for higher, hidden fees in the same funds, as well as strategies that lure investors into higher-priced products or into paying more for advice. Instead of asking about low fees alone, ask what you are paying over 10 years, including all fees. "What is the cost, all in, for 10 years?" said Eric Johnson, Director of the Center for Decision Sciences.

Columbia University’s Center for Decision Sciences Gives Retailers Valuable Insights into What Drives Consumer Spending Habits

Press Release | February 8, 2018 | CBS

CDS director Eric Johnson talks with Deal Crunch about the research that the center does on consumer decisions.

• Topics: Business Economics and Public Policy, Marketing 

The mystery of the missing airfare

Op-ed Article | January 18, 2018 | The Washington Post

CDS director Eric Johnson discusses bait-and-switch airline fares.

• Topics: Business Economics and Public Policy, Marketing 

Can we design a better fuel economy label?

Op-ed Article | May 3, 2017 | The Conversation

Transportation contributes approximately 26 percent to greenhouse gas emissions. As a result, governments around the world are looking for ways to increase consumers’ use of fuel-efficient vehicles. One of the most straightforward ways to provide this information is in the form of labels. In the United States, the so-called Monroney sticker – named after an Oklahoma senator who sponsored a law to disclose more vehicle information to consumers – is the label required to be displayed in all new automobiles, which describes various fuel economy metrics.

• Topics: Business Economics and Public Policy

Alleviating poverty through trust

Decision Science News | April 25, 2017

More than 1.5 billion people live in extreme poverty worldwide, and even in the relatively wealthy US, 14 per cent live below the poverty line. People in poverty make more “myopic” or short-term decisions rather than forward-looking decisions that could improve their situations.

• Topics: Business Economics and Public Policy 

How Trump’s budget proposals could impact millions of women

Decision Science News | March 17, 2017

Do cuts in President Donald Trump’s proposed budget hurt women more than men? Advocates for women’s issues say yes. Trump released a “blueprint” for the country’s 2018 budget on Thursday, which includes large increases in defense spending and immigration enforcement and cuts to programs including the Labor Department’s Senior Community Service Employment Program, and cuts in funding for National Historic Sites and the Department of Housing and Urban Development affordable housing programs.

• Topics: Business Economics and Public Policy

Two business-school professors discovered how to make both red and blue Americans care about Trump’s drastic budget cuts

Decision Science News | March 16, 2017

Professors Eric Johnson and Elke Weber of the Center for Decision Sciences show how the way that tradeoffs between benefits and costs of budget cuts are presented can drastically impact people's opinions on public policy. More specifically, when tradeoffs are framed in terms of understandable, personal, and concrete numbers, people disagree less.

Want To Know What Your Brain Does When It Hears A Question?

Decision Science News | February 21, 2017

What color is your house? After reading that question, what were you thinking about? The obvious answer is the color of your house. Though this exercise may seem ordinary, it has profound implications. The question momentarily hijacked your thought process and focused it entirely on your house or apartment. You didn’t consciously tell your brain to think about that; it just did so automatically. Questions are powerful. Not only does hearing a question affect what our brains do in that instant, it can also shape our future behavior.

• Topics: Business Economics and Public Policy, Marketing

It's hard to affect policymakers with climate science information

Decision Science News | February 17, 2017

Exposure to climate models' predictions affects policymakers and climate negotiators less than the informed general public, a paper by Valentina Bosetti and co-authors assesses. But the right presentation format can improve forecasts' effectiveness Policymakers and climate negotiators tend to use scientific information in a very conservative way, hardly allowing it to dent their prior beliefs, according to an experiment conducted on a sample of 217 policymakers attending the Paris COP21 conference, more than half of them acting negotiators, including eight heads of delegations.

• Topics: Business Economics and Public Policy 

Former Skeptics Can Be Your Best Spokespeople

Decision Science News | November 2, 2016

Social and behavioral scientists caution that you must be careful when you use the “convert communicator” tactic. If the converts bash their own group too much, they lose persuasive powers and credibility. They must hold on to some essence of their original group identity while revealing this specific decision is about not being able to align that identity with this particular candidate.

Why Americans show the asymmetry in adopting energy conservation?

Decision Science News | November 2, 2016

Professor Elke Weber and co-authors Shahzeen Attari and David Krantz studied factors "affecting the adoption of personal energy conservation behaviors and endorsement of energy conservation goals proposed for others." Two internet surveys show asymmetrical responses between goals for self and others. One possible explanation for the asymmetry is

How Trump and Clinton Could Still Draw Undecideds off the Sidelines

Decision Science News | October 26, 2016

Eric Johnson is a member of a group known as the Consortium of Behavioral Scientists, an association of academics bringing insights from the field of behavioral science to the campaign trail.

• Topics: Business Economics and Public Policy 

Elke Weber gives a keynote at the FUR Conference

Decision Science News | June 29, 2016

Elke Weber of CDS and CRED gave a keynote at the Foundations of Utility and Risk (FUR) Conference at the University of Warwick, UK."

Elke Weber Speaks at German Academy

Decision Science News | December 7, 2015

Elke Weber of CDS and CRED spoke at the Germany Academy of Sciences Symposium (Leopoldina) entitled "Dealng with risk and uncertainty: a challenge for policy makers."

The Mischievous Science of Richard Thaler

Decision Science News | June 14, 2015

Cass Sunstein reviews Richard Thaler's new book, The Mischievous Science. Thaler's book is an account of the struggle to bring the discipline of economics down to earth. He aims to change the way people think about the field, themselves and the world. Sunstein's review discusses much of the history of behavioral economics. He mentions that while scientists such as Elke Weber have made much progress on the subject of answering questions about heterogeneity in human behavior, there is still much to learn.

Forging a Treaty in the Face of Climate Change

Decision Science News | June 8, 2015

Elke Weber recently spoke about climate change at the Penn Program on Regulation's Risk Regulation Series. Weber described climate change as the "perfect storm" action problem where intial costs are painful but long-term consequences are beneficial. She empahsizes that there is no one solution: we need action on all fronts. She promotes the collboration of diverse fields to combat and to further awareness of climate change.

15 ways to powerfully communicate climate change solutions

Decision Science News | May 5, 2015

The Guardian has a panel of experts share what they think are the best ways to promote positive action for climate change. Suggestions include connecting the dots, highlighting the economic benefits, and forgetting about the pictures of polar bears. CDS' own Elke Weber recommends that we don't forget that small efforts add up. We need to communicate solutions that are credible and effective that will cumulatively scale up in the long run.

Opinion: Earth Day, climate change and the god of small things.

Decision Science News | April 22, 2015

Ruth Greenspan Ball and Elke U. Weber, in honor of Earth Day, discuss how people need to think of climate change in both big and small ways. Fighting climate change goes beyond just global and national changes, it needs to be a part of our everyday lives. Researchers estimate that 40% of electric use and carbon emissions in the United States come from individual and household use. The ideas for small scale change are here, such as keycards that activate electricity in hotel rooms. The continued pursuit and activation of these ideas is key.

Loyola-Chicago conference finds a 'perfect storm' of mental barriers to climate action

Decision Science News | March 31, 2015

At the Second Annual Climate Change Conference at Loyola University Chicago, researchers discussed why it is so difficult to motivate people to undertake climate-friendly behavior changes. Elke Weber, Columbia Business School, discussed the psychological barriers we face when trying to be climate-friendly. These include that our decisions are often guided by emotion, rules and habits, and they often reflect a bias for the status quo.

• Topics: Business Economics and Public Policy, Leadership, Strategy

Money Challenges (and Advice) for Adults Over Age 55

Decision Science News | March 25, 2015

Older adults have very different money priorities than younger members of their families. Rather than focusing on accruing wealth, older adults should strive to spend less and to plan their estate. A large concern when it comes to these activities is cognitive decline. Eric Johnson, Columbia Business School, says that while cognitive challenges are present in older age, years of collected wisdom can counteract this decline.

• Topics: Business Economics and Public Policy, Healthcare

Healthcare.gov 3.0 — Behavioral Economics and Insurance Exchanges

Decision Science News | February 23, 2015

In October 2013, the Affordable Care Act introduced a new insurance market — state and federal exchanges where people can purchase health insurance for themselves or their families. Although the rollout of the exchanges was disastrous, around-the-clock efforts fixed many of the biggest technical problems, and nearly 7 million people purchased insurance in the new market.

• Topics: Healthcare

Why Confidence May Be Your Biggest Financial Risk in Retirement

Decision Science News | January 26, 2015

Practice and experience that come with age may offset much of the adverse impact from slipping brainpower.

The next energy revolution won’t be in wind or solar. It will be in our brains.

Decision Science News | January 23, 2015

One popular paradigm for thinking about how to deal with the problem of global warming is to divide the problem into “wedges.” Thus, one wedge would be to increase solar power.

Rising Consumer Delinquencies and Persistent Wealth Gap Foreseen in North America: FICO Survey

Decision Science News | January 21, 2015

A survey conducted by FICO finds that while consumer deliquencies and credit card debt are expected to rise in the first half of 2015, the U.S. and Canada are less pessimistic than previous quarters regarding student loan delinquencies.

DEBUNKING AGING MYTHS IN FINANCIAL DECISIONS

Decision Science News | January 15, 2015

New research shows cognitive aging does not spell doom for financial decision-making.

As We Age, We Get Both Smarter and Less Smart

Decision Science News | January 15, 2015

The bad news: our brains slow down as we age. As early as our 30s, "fluid intelligence" starts deteriorating. The good news: another type of smarts—"crystallized intelligence," or the ability to use skills, knowledge, and experience—keeps growing until we get elderly.

Thinking about how you’ll be remembered by future generations can prompt pro-environment behavior.

Decision Science News | January 12, 2015

Most Americans believe that climate change is occurring. But as a recentPew survey confirms, we don’t view it as a high-priority problem. After all, we reason, its most severe impacts won’t be felt for decades. So why change our behavior now?

Graying, but still golden

Decision Science News | January 12, 2015

RIVERSIDE, Calif. -- Getting old doesn't spell doom when it comes to making important financial decisions, a team of researchers led by a University of California, Riverside assistant professor report in a just published paper.

Sound credit scores and financial decisions despite cognitive aging

Decision Science News | January 12, 2015

At a time when the world’s 65-and-older population will double by 2035, policy changes have transferred many complex financial and healthcare decisions to individuals. Age-related declines in cognitive ability raise the specter that older adults facing major financial decisions may find them increasingly challenging. We explore whether knowledge and expertise accumulated from past decisions can offset age-related cognitive declines.

Your brain on climate change: why the threat produces apathy, not action

Decision Science News | December 1, 2014

Voter behavior has long held mysteries for both politicians and psychologists. Why do poor and working-class voters across the US South, for instance, still line up to support conservative candidates whose policies favor the rich, weaken the social-safety net and limit access to affordable health care?

• Topics: Business Economics and Public Policy

Opinion: We're leaving too many energy dollars behind us, on the ground

Decision Science News | July 10, 2014

We could save a lot of cash – and keep a lot of carbon from the air – if we tweaked our habits and focused a little more on saving energy. But we're all too busy. Here's what we need to change.

• Topics: Strategy

When Buying Insurance on the Exchanges, It Helps to Have Help

Decision Science News | May 22, 2014

New online marketplaces don't do enough to let consumers weigh their options, you have to wade through a lot of insurance jargon and be a skilled number-cruncher to choose the right health insurance plan on the new health exchanges, health literacy and consumer decision-making experts say.

• Topics: Healthcare

You Don’t Need To Keep The Health Care Plan You Have

Decision Science News | May 22, 2014

The article "You Don’t Need to Keep the Health Care Plan You Have" from Columbia Business School challenges the long-standing notion that people must keep their existing health care plans. CDS director Eric Johnson discusses the psychological barriers that prevent people from switching plans, even when it might be beneficial.

• Topics: Healthcare

Consumer Mistakes in ObamaCare Exchanges May Cost Taxpayers $9B

Decision Science News | May 22, 2014

By: Kate Rogers

With just over one month until the Affordable Care Act’s health-care exchanges roll out, new research from Columbia University shows the complexity of choosing coverage for consumers, as some experts claim the law’s subsidies do not incentivize consumers to pick their health-care wisely.

What’s more, consumers picking the wrong plan will cost taxpayers—to the tune of about $9 billion per year.

• Topics: Healthcare

Study: Consumers May Spend $9 Billion More Than Necessary on Obamacare

Decision Science News | May 22, 2014

By Tom Risen

Going through health care plans at work can be complicated, so Americans might accidentally pay for $9 billion more in health care benefits than they need when new state health care exchanges open on Tuesday as part of the Affordable Health Care Act, a new study shows.

• Topics: Healthcare

Online Health Care Shopping Takes Some Skill

Decision Science News | May 22, 2014

By Bill Toland, Pittsburgh Post-Gazette

There's a learning curve with all online transactions -- banking on the Web, buying songs from iTunes. So how long will it take America to warm up to shopping for health insurance online? And, more importantly, how long will it take us to shop wisely?

That depends largely on the architecture of the websites through which America will do its shopping, according to a new paper written by a University of Pennsylvania Law School health insurance expert and several other colleagues.

• Topics: Healthcare

Poll: 47% Don’t Know Where to Get Health Care Info

Decision Science News | May 22, 2014

Fola Akinnibi, USA TODAY

About one in 10 Americans -- 9% -- say The Affordable Care Act has improved their health insurance situation in the past year, according to a new survey by Bankrate.com.

The telephone survey asked a representative sample of 1,001 Americans about their knowledge of and feelings about the law that mandates health care insurances for all Americans in coming years.

• Topics: Healthcare 

Prof. Tom Baker on How Smart Design of Healthcare Exchanges can Save Consumers Billions

Decision Science News | May 22, 2014

When the Affordable Care Act’s “individual mandate” takes effect in October, millions of Americans will be hard pressed to select the best health insurance coverage for their needs, unless relatively simple design features are incorporated into the state and federal websites they will use to choose a policy. Smart design of those websites, the so-called health insurance exchanges at the heart of Obamacare, could save consumers and the government more than $9 billion annually.

• Topics: Healthcare 

Chaos Ensues After Insurance Cancellation Reversal

Decision Science News | May 22, 2014

Jayne O'Donnell, USA TODAY

David Isenstadt has spent the past six weeks working 12-hour days, seven days a week, trying to reach all of his insurance clients with canceled policies to switch them to new policies. Now this.

President Obama's announcement Thursday that consumers can keep insurance plans that don't meet the Affordable Care Act for a year will only create chaos, insurance brokers, regulators and carriers say.

• Topics: Healthcare 

Good Website Design Could Save Consumers, Government $9B on Insurance Exchanges, Study Says

Decision Science News | May 22, 2014

The article "Good Website Design Could Save Consumers, Government $9B on Insurance" discusses a study showing that improved website design for health insurance exchanges can significantly enhance consumer decision-making.

• Topics: Healthcare

Insurance Shopping? Put Drug Coverage atop List

Decision Science News | May 22, 2014

It's important consumers check pharmacy benefits in their health insurance plans. Premiums and deductibles tend to get the most attention when it comes to health insurance. Drug coverage deserves far more than it gets. And that's true whether you're shopping for insurance on one of the new health care exchanges or dealing with open enrollment at your employer.

• Topics: Healthcare

It's important consumers check pharmacy benefits in their health insurance plans

Premiums and deductibles tend to get the most attention when it comes to health insurance. Drug coverage deserves far more than it gets. And that's true whether you're shopping for insurance on one of the new health care exchanges or dealing with open enrollment at your employer.

• Topics: Healthcare

Navigating the New Marketplace: Could More Insurance Options Lead to Poorer Choices?

Decision Science News | May 22, 2014

Tens of thousands of people flocked to the new online marketplace this past week, in hopes of signing up for coverage that could kick in as early as New Year's Day. The federal website is working better, but as more people get through the initial application process, they may then face a possibly daunting decision: which of all the plans should they choose?

An Affordable Care Act 'promise': competition

• Topics: Healthcare 

Biggest Obamacare Hurdle: Picking a Health Plan

Decision Science News | May 22, 2014

By Bertha Coombs

Even if HealthCare.gov worked as well as Amazon, buying insurance isn't easy. And for many young, first-time insurance buyers, trying to pick the most cost-effective plan can involve a steep learning curve.

• Topics: Healthcare

Bronze Plans Often Pricier than Silver on HealthCare.gov

Decision Science News | May 22, 2014

A USA TODAY analysis shows that the bronze, silver, gold and platinum levels that plans are grouped into on the federal health insurance exchange are often meaningless when it comes to price.

• Topics: Healthcare 

Why Bargain-Hunting May Lead to Fewer Health Insurance Choices

Decision Science News | May 22, 2014

(Reuters) - Nobody wants their health benefits cut, but a funny thing happens when U.S. consumers shop for plans on their own: They buy less coverage than they had before.

That "buying low" behavior observed in data collected by consulting companies like Aon Hewitt and Liazon Corp may soon happen much more often. With the start of Obamacare and corporate open enrollment seasons, millions of Americans are likely to buy their own healthcare coverage on public and private exchanges.

• Topics: Healthcare 

Why Weather Affects Climate Change Belief

Decision Science News | April 18, 2014

When frigid temperatures set much of the country shivering last week, pundits took the opportunity to scoff at the concept of climate change.

What the Affordable Care Act can learn from Netflix

Decision Science News | April 18, 2014

FORTUNE -- We now know that 7.1 million people signed up for health care insurance during the Affordable Care Act (ACA)'s initial enrollment period, which ended on March 31. But, what is less well known is the potential financial disaster facing these millions of consumers who have chosen policies during the last six months.

• Topics: Healthcare 

Opt Out is Best Plan for Donors

Decision Science News | July 30, 2013

Professor Eric Johnson's research on default design in organ donation was featured in The Philadelphia Inquirer in an article by Michael Smerconish.

• Topics: Business Economics and Public Policy

Professor Eric Johnson Receives Distinguished Scientific Achievement Award

Decision Science News | February 29, 2012

Professor Eric Johnson received the Distinguished Scientific Achievement Award at the 2012 Society for Consumer Psychology Winter Conference.

Professor Elke Weber Presents to the Dalai Lama

Decision Science News | October 22, 2011

Professor Elke Weber, co-director of the Center for Decision Sciences, presented at Mind & Life XXIII: Ecology, Ethics and Interdependence in Dharamsala, India about "Ethics and Action: The Psychology of Action and Behavior Change."

Mindful Judgment and Decision Making: The Case Against Mindless Economics (VIDEO)

Decision Science News | January 19, 2011

Professor Elke Weber speaks about her research. The title of her talk is "Mindful Judgment and Decision Making: The Case Against Mindless Economics".

• Topics: Business Economics and Public Policy, Marketing, Risk Management

Adding Punch to Influence Public Opinion

Decision Science News | July 25, 2010

THE Harmony Institute wants to change your mind ?? at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

• Topics: Marketing, Media and Technology, Strategy 

Professor Eric Johnson Featured in The New York Times

Decision Science News | June 7, 2010

Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.

• Topics: Marketing 

CDS Associate Director Featured at Forbes

Decision Science News | June 3, 2010

CDS Associate Director Eric J. Schoenberg has recently contributed a piece to Forbes magazine detailing his view on higher taxes for the wealthy.

• Topics: Business Economics and Public Policy, Leadership 

CDS Director Elke Weber Featured in New York Times Magazine

Decision Science News | April 23, 2009

In a New York Times Magazine article on April 16, Professor Elke Weber, codirector of the Center for Decision Sciences, suggests that solving climate change requires more than developing the right technology.

• Topics: Business Economics and Public Policy, Media and Technology