Bridging Domains, Inspiring the Future: The Legacy of Don Lehmann
In this one-day conference, we will celebrate the extraordinary impact of Don Lehmann on scholarship, mentorship, and cross-disciplinary thinking. Bringing together colleagues, collaborators, former students, and friends, the event will honor his enduring legacy by exploring how his work has connected ideas across domains, shaped generations of researchers, and inspired new directions for the future. Through engaging talks and shared reflection, the conference will highlight the intellectual curiosity, generosity, and vision that define Don Lehmann’s lasting influence. The focus of the conference will be on how Don’s legacy and example can help bridge the differences across domains in marketing and how his mantra of keep it simple but not simplistic applies to the present and future of marketing.
May 2, 2026
David Geffen Hall, Geffen 590
Columbia Business School
645 W 130th St
New York, NY 10027
Registration Fee: $150
PhD Students: Free
A reception and dinner will follow the conference.
Agenda
10:45 am – 11:00 am Welcome, Geffen 590
11:00 am – 11:45 am Session 1: Bridging Theory and Practice with Carl Mela, Duke, Geffen 590
11:45 am – 12:00 pm Break, Geffen 310
12:00 pm – 12:45 pm Session 2: Bridging Disciplines with Praveen Kopalle, Dartmouth, Geffen 590
1:00 pm – 2:30 pm Lunch, Geffen 310
2:30 pm – 3:15 pm Session 3: Bridging Generations of Doctoral Students with Kim Corfman, NYU, Geffen 590
3:15 pm – 3:30 pm Break, Geffen 310
3:30 pm – 4:15 pm Interactive Activity, Geffen 320/330
4:30 pm – 5:30 pm Free time
5:30 pm – 6:30 pm Reception, Geffen 310
6:30 pm – 8:00 pm Dinner, Geffen 320/330
