Authors Don Lehmann, Gita Johar , Eric Johnson , and Oded Netzer Format Journal Article Publication Date June 23, 2020 Journal Marketing Letters Full Citation Lehmann, Don, Gita Johar , Eric Johnson , and Oded Netzer . “Introduction.” Marketing Letters (June 23, 2020).doi: https://doi.org/10.1007/s11002-020-09531-x
Full Citation Lehmann, Don, Gita Johar , Eric Johnson , and Oded Netzer . “Introduction.” Marketing Letters (June 23, 2020).doi: https://doi.org/10.1007/s11002-020-09531-x