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Global Immersion: Consulting & Advising Family Enterprises (CAFE in Italy) 2025 Student Reflections

Seven days, five Italian cities, six company visits, and more than a dozen engaging sessions—the “CAFE in Italy” Global Immersion course took 16 graduate students on a deep dive into the heart of Italian family enterprises. Led by Professor Gaia Marchisio, participants met with owners, next‐generation leaders, and seasoned advisors. Stops included Barilla, Petrolifera Italo Rumena (PIR), Ascoli Bottoni, Acetaia Giusti, Ferragamo, and Frescobaldi, as well as discussions with DeAgostini, Bocconi University, Association of Italian Family Businesses, and Fideuram Intesa Sanpaolo. Students gained behind‐the‐scenes insight on succession, brand evolution, governance, and family values. The result was a vivid illustration of how tradition and innovation can combine to keep family legacies thriving across centuries.

Published
March 30, 2025
Publication
Family Enterprise Insights
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students pointing at a three circle model in Florence
Topic(s)
Consulting, Family, Family Voices, Governance, Ownership

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Bridging the Gap: Why Experiential Learning Matters

At Columbia Business School, we recognize that truly understanding what it takes to be a great advisor goes beyond theory and technical expertise. It requires an appreciation of the nuanced relational aspects of advising—something best learned through experience. That’s why we created Consulting and Advising Family Enterprises (CAFE) in Italy in collaboration with the Jerome A. Chazen Institute for Global Business. This isn’t just another class—it’s an opportunity to immerse students in real-life consulting scenarios where they witness firsthand what traditional research often misses.

By choosing this course, students step outside the classroom and into multigenerational Italian family enterprises, where they don’t just learn about family dynamics, ownership, and succession—they experience it. Italian culture, with its deep emphasis on relationships, trust, and authenticity, creates the perfect environment for students to sharpen their ability to listen, sense, respect, and assess. The genuine openness of the families we visited allowed students to gain profound insights into the complexity of advising in family contexts, while also appreciating how culture shapes decision-making and long-term success.

This transformative journey gave students not just a deeper understanding of family enterprise advising, but also a renewed perspective on their own roles—whether as future external advisors or family leaders. Below are just a few reflections from our student travelers, capturing the richness of their experience and the lasting impact of this immersive learning opportunity.

Julia Schwartz ’26

GIP students with the Italian Association of Family Businesses

The CAFE in Italy GIP class was an incredible experience that far exceeded my expectations. Columbia Business School gave us the unique privilege of engaging with some of the most influential families in Italy. I truly appreciated the openness, humility, and authenticity demonstrated by the leaders we met, as they shared insights from their industries and emphasized the importance of longevity and continuity in family businesses. 

Pictured: CAFÉ in Italy Students with members of the Italian Association of Family Businesses (AIDAF)

Giulia Gargiulo ’25

GIP students at the Barilla Factory in Parma

Being a Teaching Assistant for the first GIP in Italy has been an incredible experience. Seeing my own country through the eyes of my classmates from around the world made me love it even more, and having the opportunity to interact with the families behind some of Italy's most prestigious businesses was truly invaluable.

Pictured: CAFÉ in Italy Students at the Barilla Factory 

Auri Hughes ’25

GIP students at Ferragamo

GIP Italy was a totally immersive experience. I learned about the rich culture and success of Italian family businesses.

Pictured: CAFÉ in Italy Students at Ferragamo

Yolanda Zhang ’25

GIP students touring Frescobaldi Winery

This trip was truly eye-opening, a true testimony to how powerful the Columbia network is. It was such a privilege to see case studies come to life, to engage, have candid conversations, learn from, and work directly with the leaders of successful family enterprises. It was also a rare opportunity to put into practice the frameworks centered on family, business, and ownership that we learned in the classroom, and to observe how different techniques quietly shape people’s lives in subtle and lasting ways. 

Pictured: CAFÉ in Italy Students touring the Frescobaldi Winery

Lauren (Hyewon) Choi ’25

GIP students at Acetaia Guisti

In one word, ‘eye-opening’ in every means from family business as an industry, how to approach family business as consultants to the rich culture of Italy and last but not least about life!

Pictured: CAFÉ in Italy Students at Acetaia Giusti

Lara Barth ’25

GIP Students at Petrolifera Italo Romena

The week was transformative, not only in deepening my understanding of family businesses across various industries in Italy but also in providing clarity about my future role as an 8th-generation family member in my family's business. The course emphasized the importance of navigating both the professional and personal dynamics of family enterprises, offering invaluable insights into balancing the business’s needs with family relationships across generations to ensure long-term success. 

Pictured: CAFÉ in Italy Students at La Petrolifera Italo Rumena (PIR) with Guido Ottolenghi ’94

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