Management Professor Sandra Matz studies human behavior at the intersection of big data and social psychology. Her research has shown how just one click on Facebook can help marketers create psychological profiles and how money can buy us happiness.
“If companies really start thinking about their customer, instead of their product – I think there's so much value in that,” Matz says. “If you really put the customer at the center of everything, not only will you be able to make your product a lot better, but you'll also kind of see which are the things, using data, that customers might value, and what are the things that customers might not necessarily want you to do.”
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ABOUT THE RESEARCHER
Sandra Matz
Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer... Read more.
