Startup Ideation

The startup journey is always evolving—and sometimes it involves going back to the drawing board.

The four Ps of diligence provide a basic framework for preparing to fundraise—and people is at the top of the list.

The process of developing a minimum viable product sets a startup up for success by identifying problem-solution fit.

Coming up with a viable startup idea is less about spark and passion and more about process than many budding entrepreneurs might think.