About the Digital Marketing Team
The Web, Digital Marketing, and Technology Team at Columbia Business School is responsible for managing and developing the School’s digital platforms to align with CBS’s brand standards and meet the needs of our stakeholders. From website development to SEO optimization, we create digital tools that provide a smooth, engaging, and accessible experience for all users.
We collaborate with Columbia University Information Technology (CUIT) and the Information Technology Group (ITG) to implement and maintain tools that improve server efficiency and user experience. We continuously refine our platforms to ensure they run seamlessly and adapt to the School’s evolving needs. Our work is supported by a volunteer UX group and a quality assurance team, ensuring the functionality and usability of all CBS platforms.
We track performance across the School’s digital platforms so we can provide insights to help departments fine-tune their digital strategies. In addition to offering analytics, we provide training, resources, and guidance to support internal teams in growing their audiences and increasing website traffic.
Whether managing project timelines, supporting digital initiatives, or enhancing CBS’s online presence, we play an essential role in keeping the School’s digital ecosystem effective, efficient, and future-ready.
For one-on-one support, you can request training or report any technical issues.
Our Services
Website Training
We will teach you how to manage and optimize your website effectively with one-on-one training sessions. You’ll be guided through essential tools, features, and best practices so you can confidently run and update your website as needed.
Analytics Insights
Our team analyzes your website’s data, visitor behavior, and traffic trends, and will provide you with actionable strategies to boost engagement. We’ll help you understand how your audience interacts and refine your digital presence.
SEO Consultation
A tailored SEO strategy will boost your website’s visibility and drive more traffic. We will guide you through keyword research, technical fixes, and other methods for optimizing your website for search engines to improve your search rankings, attract the right audience, and maximize online reach.
Website Construction
We will build you a new website, and handle everything from site structure and design to user experience. We make sure your website is up-to-date and it aligns with CBS’s brand and audience expectations.
Livestreams
Share your event with a broader audience through our livestreaming services. We will help you have a smooth broadcast, from setup to live execution, so you can engage viewers in real-time and extend your event’s impact far beyond the room.
Software Development
Need a custom digital solution for your department? Our developers can create tools tailored to your specific needs. We help streamline workflows and improve efficiency by delivering software that aligns with CBS’s -- and your -- goals.
Latest Help
Please watch the interactive steps below on how to create a Media Mention on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create an Article on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create a Citation on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create an Award on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
More How-Tos
Please watch the interactive steps below on how to create a Citation on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Please watch the interactive steps below on how to create a Media Mention on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
Follow the steps below on how to create a page within the content management system.
SectionsLogging In
Adding a Page
Please watch the interactive steps below on how to create an Article on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
To add and record an individual or faculty member onto the Columbia Business School website, please follow the steps below on how to add a new Person page.
To create and record a student profile onto the Columbia Business School website, please follow the steps below.
Please watch the interactive steps below on how to create an Award on the Columbia Business School website. If you have any further questions, please reach out to Web Services and we will help you.
To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.