About the Public Relations Team
The Public Relations team at Columbia Business School manages media relations, branded merchandise, external branding, and rankings outreach, ensuring CBS’s initiatives reach diverse audiences while upholding and strengthening the School’s reputation.
Our team is dedicated to protecting and promoting the CBS brand through a wide range of initiatives, working behind the scenes to support both internal stakeholders and external partners.
Our services include: Media Outreach & Queries, Media at Events, Press Releases, Faculty Tours, School Ranking Outreach, Purchasing Merchandise, and more.
Our Services
Media Relations
In partnership with SKDK, the CBS MarComms Public Relations (PR) team manages media outreach and coordinates interest across print, radio, and TV platforms. Our goal is to amplify the School’s work, faculty research, and events through strategic media engagement.
Media Outreach & Queries
SKDK compiles a weekly Tip Sheet highlighting CBS news and faculty research, which is distributed to media outlets to generate coverage and interest. When media inquiries arise, the PR team works closely with internal departments and faculty to coordinate responses and ensure timely, accurate communication.
Press Releases
The PR team crafts press releases on significant research, curricular innovations, and school achievements, distributing them through major newswires to enhance visibility. For groups that are writing their own press releases, our department can help.
Media at Events
For press-covered events, the PR team coordinates media invitations, handles press logistics on-site, and ensures event coverage aligns with the School’s media strategy. Learn more about inviting media to your events.
Merchandise
We coordinate CBS-branded merchandise through the Gear Store and biannual Pop-up Shop. Working closely with outside vendors, our team ensures that CBS faculty, staff, students, and alumni have access to high-quality apparel, accessories, and swag that reflect the School's brand.
External Branding
In collaboration with the Design team, we are responsible for maintaining CBS’s external-facing brand. This includes working with Columbia University’s Trademark & Licensing office to approve branded material requests and reviewing logos for student groups, ensuring consistent and professional use of the CBS brand across all materials.
Faculty Tours
Each semester, we conduct 10-15 Faculty Tours to stay informed on groundbreaking faculty work. After meeting with faculty, we collaborate with SKDK to determine whether their research aligns with current media interests. If so, we promote it to our curated media list. Faculty interested in participating in a Faculty Tour can reach out to the PR team.
School Rankings Outreach
The Public Relations team works in partnership with the Dean's Office Data Team to manage the rankings process of external outlets. Our team focuses on outreach to applicable students and alumni needed to complete the outside survey process. By effectively communicating with the CBS community, we help ensure a strong, engaged audience for rankings surveys and outreach efforts.
Latest Help
The Public Relations (PR) team at CBS MarComms is here to help faculty, staff, and student groups navigate media involvement at events.
View our tips and tricks on how to prepare for your interview below.
Columbia Business School faculty members have several ways to promote their research and share their expertise with broader audiences. The CBS MarComms department is here to support you through these options:
The University has offices dedicated to support, as well. Business School staff can contact these offices if they need additional or special assistance with their events.
More How-Tos
View our tips and tricks on how to prepare for your interview below.
Columbia Business School faculty members have several ways to promote their research and share their expertise with broader audiences. The CBS MarComms department is here to support you through these options:
The Public Relations (PR) team at CBS MarComms is here to help faculty, staff, and student groups navigate media involvement at events.
Follow the steps below on how to create your own merchandise.
The University has offices dedicated to support, as well. Business School staff can contact these offices if they need additional or special assistance with their events.
See our Quick Start Event documents below detailing information about signage, posters, flyers, and more.
The Marketing and Communications department have created a large number of templates available to faculty and staff for use below.
The CBS Content Team offers a range of services, including writing and editing thought leadership articles, newsletters, and event coverage, as well as providing copy editing and proofreading support.