About Us
Columbia Business School’s Content Team is responsible for showcasing the school’s thought leadership, innovative research, and the achievements of its faculty, students, and alumni.
Our team creates and amplifies compelling content that bridges the gap between academia and the public, positioning the school as a leader in ideas related to business.
Our work includes editorial strategy, event amplification, digital content production (videography, photography, audio), content marketing, social media, and digital media engagement efforts—all focused on maximizing the dissemination and impact of the school’s groundbreaking ideas and research.
Our Approach
We prioritize projects that offer the greatest potential for broad dissemination, focusing on content that aligns with the school’s strategic goals and resonates with internal and external audiences.
However, we aim to help wherever we can. If a team member is unable to assist with your request, we promise to help connect you with someone who can.
If you're interested in working with us, or have a project in mind, please reach out to our team. We look forward to working with you to amplify Columbia Business School’s ideas and initiatives. You may also e-mail the team at: [email protected].
Learn more about each of the services we offer below.
Our Services
Editing and Writing
Our team works closely with centers, programs, faculty, and staff to craft and refine thought leadership content that resonates with broad business audiences, both in print and online. We offer a range of services, including writing and editing thought leadership articles, newsletters, and event coverage, as well as providing copy editing and proofreading support.
For any editorial project, we’re here to provide expert guidance, ensuring that your content reaches its intended audience, aligns with Columbia Business School’s editorial standards, and meets the highest quality.
Examples of our work can be found on the Columbia Business Insights thought leadership website, our Research Briefs series, our LinkedIn newsletter, and within our bi-annual editions of Columbia Business magazine.
Video
We produce videos that highlight faculty thought leadership, whether it be through interviews, event coverage, or social media. Our team also manages an extensive video library and collaborates with external editors on a range of projects. Let us know your video needs, and we’ll do our best to support you. If we’re unable to take on the project directly, we’ll connect you with a trusted vendor who can help.
We also manage and maintain the main Columbia Business School YouTube channel, where all CBS videos are published. We can help organize your video content by topic in dedicated playlists, encouraging continuous viewing and easy sharing. Reach out to discuss how we can support your needs.
Social Media
We manage Columbia Business School’s main social media channels, including LinkedIn, Facebook, Threads, Instagram, TikTok, and X. Our team uses these channels to promote school services, events, admissions deadlines, and faculty thought leadership to more than 580,000 followers. We also amplify posts from internal social profiles that may not have as wide a reach.
Campus Screens Network
We manage the network of screens on campus, showcasing events, thought leadership, and important information for students, faculty, and staff. If you have a request for the network, submit it via our Hive form. We can help design and program screens for special events.
Photography
Our team handles photography for school events, faculty and staff professional headshots, and general campus imagery. We also maintain a catalog of photos and can help with requests for specific images. We take on photography projects for events, website content, and social media. Let us know your photography needs and we will do our best to help. If we can’t photograph the project ourselves, we will find a vendor who can assist you.
Audio and Podcasts
Podcasts are a growing part of our work. We regularly package audio from school events into podcasts, when applicable, to create episodes for BizCast, Columbia Business School’s flagship podcast. If you have a podcast project, we can help with content strategy, audio management, and packaging.
Latest Help
To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.
A social media takeover allows an individual or group to temporarily manage a brand’s social media account, sharing content from their unique perspective.
MarComms offers photography and videography support for live events ranging from in-house to outsourced options.
Social media is an incredibly powerful way to reach and engage with your audiences. To ensure that all content is appropriate and brand safe, please review and adhere to our social media guidelines.
Other How-Tos
To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.
A social media takeover allows an individual or group to temporarily manage a brand’s social media account, sharing content from their unique perspective.
MarComms offers photography and videography support for live events ranging from in-house to outsourced options.
Social media is an incredibly powerful way to reach and engage with your audiences. To ensure that all content is appropriate and brand safe, please review and adhere to our social media guidelines.
The Public Relations (PR) team at CBS MarComms is here to help faculty, staff, and student groups navigate media involvement at events.
The CBS Content Team offers a range of services, including writing and editing thought leadership articles, newsletters, and event coverage, as well as providing copy editing and proofreading support.
Columbia Business School’s primary social media channels are available to student groups or centers and programs that wish to promote live events or share compelling content.
The University has offices dedicated to support, as well. Business School staff can contact these offices if they need additional or special assistance with their events.