How Political Polarization Is Changing Consumer Behavior and Brand Choices
New Columbia Business School research reveals how political polarization reshapes consumer preferences, brand loyalty, and purchase decisions.
Why Lower Interest Rates Might Cool Inflation Instead of Fueling It
Columbia Business School research shows Fed rate cuts may cool inflation by lowering rents, reshaping the debate ahead of the September FOMC meeting.
AI’s Global Blind Spot
New research reveals why AI adoption lags outside English-speaking countries: entrepreneurs aren’t building for them, leaving major opportunities untapped.
Why Aggressive Leaders Still Rise to Power—and Why Most People Still Prefer the Opposite
Academic research on how worldviews shape perceptions of aggressive leaders. Methodology, findings, and implications for management practice.
From People to Produce: How Appearance Bias Fuels Food Waste
Nearly 40% of produce in the U.S. goes uneaten, often because it looks unattractive. New Columbia Business School research shows how appearance bias fuels food waste—and how a simple message, “Different Outside. Same Inside,” can make consumers more willing to buy ugly produce.
ChatGPT Is Stealing Readers From Wikipedia
New Columbia Business School research shows Wikipedia’s most “ChatGPT-like” articles are drawing fewer visitors, a trend that could weaken the encyclopedia and the AI models that rely on it.
What Happens When AI Does Your Shopping?
Discover how AI shopping agents make decisions online. Columbia Business School research reveals how bots pick products, why models like GPT-4.1, Claude, and Gemini behave differently, and what this means for sellers and platforms.