The School's Technology Initiative, focused on the global transformation to a digital economy, announces the launch of four specialized research labs and the formation of an 11-member advisory board of global business leaders.
Columbia Business Schools students travel to Youngstown, Ohio to meet with local business owners and civic, political, and religious leaders to gain a better understanding of the causes and consequences of the American divides and what might be done to help bridge them as future business leaders.
During the COVID-19 pandemic, as gravely ill patients filled the wards of Mount Sinai’s hospitals, concurrent crises of fear, anxiety, and misinformation about the coronavirus also took hold in the general populace.
During the COVID-19 pandemic, physicians and scientists quickly became the world's most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership & Strategy Conference, learn how Karen Wish '94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) shares insights on the intersection of data and human intuition in marketing in this talk from the 2021 Future of Marketing Leadership conference.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership & Strategy Conference.