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Video Articles

Business and Society, Entertainment, Marketing, Social Impact
Date
September 24, 2025
Concert attendee
Business and Society, Entertainment, Marketing, Social Impact

3 Keys to Creating Memorable Consumer Experiences

Columbia Business School research reveals why some moments stay with us while others fade, uncovering the three psychological pillars behind meaningful, memorable, and authentic consumer experiences.
  • Read more about 3 Keys to Creating Memorable Consumer Experiences about 3 Keys to Creating Memorable Consumer Experiences
Economics and Policy
Date
September 04, 2024
Webpage of Debt Limit is seen on the U.S. Department of the Treasury website on a smartphone
Economics and Policy

Safe Haven or the Next Bubble? New Research Suggests Treasuries Are Overvalued

Researchers propose a new model for calculating the present value of future national surpluses. Their results suggest that national debt is currently overvalued. 
  • Read more about Safe Haven or the Next Bubble? New Research Suggests Treasuries Are Overvalued about Safe Haven or the Next Bubble? New Research Suggests Treasuries Are Overvalued
Business and Society, Elections, Leadership, Politics
Type
Research In Brief
Date
September 19, 2024
Business and Society, Elections, Leadership, Politics

Why Political Debates Are Less Bitter and More Constructive than Most People Think

Work by Professors Modupe Akinola, Sheena Iyengar and their co-researchers shows that political disagreements in America are characterized by more civility, engagement, and hope than many perceive.
  • Read more about Why Political Debates Are Less Bitter and More Constructive than Most People Think about Why Political Debates Are Less Bitter and More Constructive than Most People Think
Leadership, Management
Date
September 24, 2024
Worker feeling burned out
Leadership, Management

Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction

New research shows that while returning to in-office work can boost employee engagement, popular self-affirmation techniques may unexpectedly increase burnout.
  • Read more about Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction about Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction
Marketing
Date
August 27, 2024
A research paper on a phone screen
Marketing
Marketing Division News

Can the Words We Use Predict the Reliability of Scientific Research?

Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.
  • Read more about Can the Words We Use Predict the Reliability of Scientific Research? about Can the Words We Use Predict the Reliability of Scientific Research?
Banks & Financial Stability, Finance
Date
August 20, 2024
First Republic Bank branch sign
Banks & Financial Stability, Finance
Finance News

How Economic Pressures Could Trigger a New Wave of Bank Failures

Recent CBS research reveals how rising interest rates and commercial real estate distress threaten the US banking sector, especially for regional banks.
  • Read more about How Economic Pressures Could Trigger a New Wave of Bank Failures about How Economic Pressures Could Trigger a New Wave of Bank Failures
Accounting
Type
Research In Brief
Date
October 01, 2024
Accounting

Do Corporate ESG Pledges Really Benefit Stakeholders?

CBS Professor Shivaram Rajgopal finds that businesses that claim to be acting in stakeholders’ best interests show no signs of changed behavior.
  • Read more about Do Corporate ESG Pledges Really Benefit Stakeholders? about Do Corporate ESG Pledges Really Benefit Stakeholders?

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