Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Research Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • AI & Transformative Tech
  • Climate
  • Business & Society
  • Entrepreneurship
  • Finance & Investing
  • Magazine

Alumni Spotlight: Dan Lifton ’02: On Joining the Business, and the Family

When Dan Lifton ’02, President of Maypro Ventures, returned to CBS to speak in Gaia Marchisio’s Family Business Management class this spring, it brought together several meaningful threads in his life: the impact of Columbia Business School, his experience working in a family business as a son-in-law, and his commitment to giving back to students forging their own paths. We sat down with Dan recently to discuss what this really means to him. 

Published
July 21, 2025
Publication
Family Enterprise Insights
Jump to main content
image of Dan Lifton guest lecturing during class
Topic(s)
Family Voices

0%

You’ve returned to CBS as a guest speaker and as a mentor. What motivates you to stay involved with students and the School?

I consider my two years at Columbia to be one of the best periods of my life. I loved interacting with other students and faculty, made close life-long friends, felt intellectually challenged, and learned a lot. I picked up some of the most useful life lessons from guest speakers who gave talks at the school or in specific classes. One of my former professors became a friend and lifelong mentor who impacted some of my most important career decisions.   

As I approached my 50th birthday, which I considered a “half-time” life milestone, I decided that I wanted to give back to the school. I also felt that I had learned enough lessons in life and business, particularly in “family business”, to be able to have an impact. So I got involved with the Global Family Enterprise Program and it’s been tremendously rewarding. 

You recently began mentoring students in the program. What inspired you to take on that role, and what do you hope to offer as a mentor?

Early in my post-MBA career, I was given a tip to get an “accountability buddy” with whom I can talk out my problems, get perspective, and make commitments so that they can hold my feet to the fire. I did this in different forms throughout the years: via a CEO group that I was a member of, with an executive coach, and with a close friend (from CBS, of course!). This has been tremendously valuable. I felt that I can create similar value by mentoring students.   

I want to offer students what is sometimes referred to as “active listening”: asking questions, helping students formulate their challenges in their own words, and think through potential ways of solving them. I also want to offer an outside perspective, share some relevant experiences, brainstorm, help the students commit to taking action, and hold them accountable if they see value in this.

Is there a moment from speaking in class that stands out to you — something that captured the energy of this next generation?

Before I gave my talk, I sought advice of my former CBS professor. He said “Dan, talk as little as possible about yourself”. In the spirit of following this advice, I briskly ran through my personal story by sharing quotes of people whose advice influenced my various career decisions. As I began to transition to the case study that was the main focus of my talk, a bunch of hands suddenly went up. The unplanned and lengthy Q&A that followed reminded me that one of the primary goals of an MBA education is to help students become better decision makers. I believe the students understood this instinctively, and their follow‑up questions showed genuine curiosity about why I made those decisions, where they led me, and how I now view the outcome.

You’re not just part of the business — you married into it. What has that experience been like?

When you join your own family business, you typically don’t have to grapple with differences in culture, behavior standards, and values, since they are already established at the level of the family. As an in-law, you are coming in without that shared foundation. In my case, this was particularly pronounced because my father-in-law immigrated from Japan in his 30’s while I immigrated from Russia in my early teens. So on top of the unavoidable generation gap and the typical challenges of succession, we had significant cultural differences as well. The combination of these factors made the business relationship very challenging and at several time points, I came close to leaving the business. However, in spite of the tribulations, we made it work for 20 years. I believe that what made it possible is that my father-in-law and I both placed a lot of value on maintaining our strong relationship as a family. We also both have genuine passion for the business. Therefore, there was a sense that we just have to make it work for the sake of the family and the business. My mother-in-law and our fantastic family business advisor also helped significantly to ride out the storms. 

What helped you find your footing or voice as an in-law in a legacy enterprise? 

When you own a P&L, it becomes very clear if you are delivering or not. There can be a lot of noise about a variety of issues, but at the end of the day, you can just point to your numbers. That gives you credibility and leverage. Even as a family member, you are an employee so the family and/or the Board ask the same questions as an employer would. Are you an asset to the business? What happens if you leave? Should the company stretch to retain you? Of course, this alone is not enough. The final decision-maker (be it the majority shareholder or the Board) has to care about these questions and approach them rationally, while in many family businesses, emotions can take over. I’ve been fortunate that my father-in-law was very level-headed even when things got tough. 

What advice would you offer to students or young alumni preparing to work with — or marry into — a family business?

Know what you are getting yourself into! You need to come in with clear expectations about the challenges that mixing business and family typically present. Know that it will not be easy and be clear about the trade-offs: family businesses offer significant advantages in terms of leadership opportunities and other factors, but they come with emotional costs and risks for your family relationships. By recognizing this, you can also be proactive about managing your career in a family business. Clearly define roles and responsibilities, capture all agreements in writing, insist on engaging a family coach who can step in at times of conflict, utilize your Board, and agree on what the off-ramp would look like if things don’t work out. In addition, work on managing your own emotions, resist firing back even when you feel provoked, and take the higher ground whenever possible. 

What’s one mindset or habit that has helped you thrive in this space — professionally or personally.

On the advice of a mentor early in my career, I adopted the principle of “family before business” and was able to effectively partition the two in my head. My father-in-law shared this mindset which was crucial. Therefore, even when things got tense in the business, we would still break bread as a family, spend Thanksgiving together, and go on our annual family vacation. Not letting conflicts in the business interfere with family relations is challenging but I believe that it is one of the most important challenges to overcome so as to ensure the success of the family and the business. 

You Might Like

Entertainment
Date
June 18, 2026
Image displaying "Dynasty The Murdochs" and the Murdoch family members
Entertainment
Family Business News

When Succession Becomes Reality: Dynasty: The Murdochs

Netflix's Dynasty: The Murdochs offers a rare look inside one of the world's most scrutinized family enterprises, and a documentary that the series Succession was reportedly inspired by. The film traces the succession tensions, internal family dynamics, and governance challenges that have defined one of media's most powerful dynasties. It is candid, compelling, and at times uncomfortable in the way that only real family stories can be. This month we are particularly proud to note that Global Family Enterprise Program co-founder Patricia Angus appears in the final episode as a Family Trust Consultant, bringing her expertise directly into the conversation.
  • Read more about When Succession Becomes Reality: Dynasty: The Murdochs about When Succession Becomes Reality: Dynasty: The Murdochs
Artificial Intelligence, Decisions, Family, Governance, Management, Research Findings
Date
June 17, 2026
Treats in fog
Artificial Intelligence, Decisions, Family, Governance, Management, Research Findings

Opening the Black Box of the Family Office

This month we mark National Family Owned and Operated Businesses Day, and the phrase rewards a second look. We celebrate the business, and rightly so. The business may be the source of wealth, the center of identity, the training ground for leadership, and the shared project that connects generations. Behind many of these enterprises are remarkable stories: founders and families who began with almost nothing and built something lasting through years of work, risk, and sacrifice.But the wealth a business creates does not stay inside it. Over time it takes other forms: liquidity, portfolios, real estate, trusts, foundations, direct investments, philanthropy, and new ventures. It also includes wealth that never appears on a balance sheet at all: a family's knowledge, judgment, relationships, reputation, and capacity to make decisions together. The organization a family builds to hold all of that is the family office.It is usually described as a structure for managing wealth. True, but incomplete. A systematic review published this year helps widen the frame. Reviewing 60 peer-reviewed studies published between 1980 and 2024, Siaba, Rivera, and Currais argue that the family office is better understood not only as a service platform but as a governance structure that mediates among the family, the business, and the wealth.
  • Read more about Opening the Black Box of the Family Office about Opening the Black Box of the Family Office
Decisions, Family, Research Findings
Date
May 21, 2026
two one way signs pointing different directions
Decisions, Family, Research Findings

Will Talent Choose Your Family Enterprise?

Last week, we proudly watched the Class of 2026 graduate, and it feels like it is the right moment to ask a question that sits at the heart of both career development and family enterprise continuity: where can talent truly grow?
  • Read more about Will Talent Choose Your Family Enterprise? about Will Talent Choose Your Family Enterprise?
Entertainment
Date
May 15, 2026
book cover of The Spinach King by John Seabrook
Entertainment
Family Business News

Frozen in Time: What a New Jersey Vegetable Empire Teaches Us About Succession

John Seabrook's The Spinach King, a New York Times Notable Book of 2025 and New Yorker Best Book of the Year, traces four generations of his own family's frozen-vegetable empire. It is a story of succession, sibling dynamics, and legacy, told with humor, honesty, and the warmth of a reporter coming home.
  • Read more about Frozen in Time: What a New Jersey Vegetable Empire Teaches Us About Succession about Frozen in Time: What a New Jersey Vegetable Empire Teaches Us About Succession
Save Article

Download PDF

More to Explore
Share
  • Share on Facebook
  • Share on Threads
  • Share on LinkedIn
Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

External CSS