Columbia AdTech Conference
The Columbia AdTech Conference
Sponsored by the Columbia Business School Media & Technology Program and Digital Future Initiative
April 11, 2024
12 – 6:30pm
David Geffen Hall
Columbia Business School
The Columbia AdTech Conference is an annual half-day conference on recent developments in advertising technology, focusing on the sector itself and the broader ecosystem as well as the impact and implications of public policy. Industry executives, investors, academics, policy makers, regulators and students are all encouraged to attend.
The Columbia AdTech Conference
Sponsored by the Columbia Business School Media & Technology Program
April 11, 2024
12 – 6:30pm
David Geffen Hall, Columbia Business School
The Columbia AdTech Conference is an annual half-day conference on recent developments in advertising technology, focusing on the sector itself and the broader ecosystem as well as the impact and implications of public policy. Industry executives, investors, academics, policy makers, regulators and students are all encouraged to attend.
Program Overview
| Time | Agenda |
|---|---|
| 12:00–1:00pm | Arrival and check-in, Geffen Lobby Light lunch will be provided |
| 1:00–2:15pm | Panel One: Will AdTech Save Retail? Panelists: Moderator: |
| 2:15–3:30pm | Panel Two: Regulating AdTech: Privacy versus Competition Panelists: Moderator: |
| 3:30-4:00pm | Break |
| 4:00–5:15pm | Panel Three: AdTech and Artificial Intelligence Panelists: Moderator: |
| 5:15–6:30pm | Reception, Alumni Suite, Geffen 232 |
