Columbia AdTech Conference
The Columbia AdTech Conference
Sponsored by the Columbia Business School Media & Technology Program
April 11, 2024
12 – 6:30pm
David Geffen Hall, Columbia Business School
The Columbia AdTech Conference is an annual half-day conference on recent developments in advertising technology, focusing on the sector itself and the broader ecosystem as well as the impact and implications of public policy. Industry executives, investors, academics, policy makers, regulators and students are all encouraged to attend.
Featured Speakers
Dan Ackerman, VP of Global Client Development at The Trade Desk, is responsible for the growth and development of some of the company’s most important global client partnerships.
Shweta Khajuria, CFA, recently joined Evercore ISI as a Director covering internet research. Ms. Khajuria has covered Internet stocks for seven years, most recently at RBC Capital Markets. Prior to RBC, Ms. Khajuria spent three years at JMP Group and time at CRT Capital Group covering internet stocks. Prior to that she worked in investment management and research at AllianceBernstein for almost four years. Ms. Khajuria is a CFA charterholder. She received her B.A. in Economics from Grinnell College, and her master’s degree in Applied Statistics from Cornell University.
Jon Leibowitz was sworn in as a Commissioner on September 3, 2004, and designated to serve as Chairman of the Federal Trade Commission on March 2, 2009, by President Barack H. Obama. He was confirmed for a second term by the U.S. Senate on March 29, 2012.
Connor McGogney is Executive Vice President, Global Head of Corporate Development, M&A at Criteo.
Previously, Connor was Vice President, Global M&A and Corporate Development at Nielsen, and also prior to this was Vice President, Media and Technology Investment Banking at Credit Suisse.
Connor graduated from New York University - Leonard N. Stern School of Business, and is currently based in New York City.
Ari is the founder and CEO of Marketecture Media.
Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-Service™. Beeswax was acquired by Comcast in 2021.
Randall Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. He built the Interactive Advertising Bureau (IAB) into one of the most influential trade associations in the world, by helping organizations make sense of - and adapt to - the digital revolution.
Hosts and Moderators
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.
Professor Knee teaches Media Mergers and Acquisitions, co-teaches The Media Industries: Public Policy and Business Strategy with Professor Tim Wu of Columbia Law School, and co-teaches Digital Investing with Adjunct Professor Jeremy Philips. He also serves as co-director of the Media & Technology Program with Professor Sarvary. Professor Knee is a Senior Advisor at Evercore Partners. Before joining Evercore as a Senior Managing Director in 2003, Professor Knee was a Managing Director and Co-head of Morgan Stanley's Media Group.
Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study ad blocking, online marketplace design and content bundling on social media. Previously, he worked on user-generated content, online/mobile advertising and media and telecommunications competition.
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.
Program Overview
Time | Agenda |
---|---|
12:00–1:00pm | Arrival and check-in, Geffen Lobby Light lunch will be provided |
1:00–2:15pm | Panel One: Will AdTech Save Retail? Panelists: Moderator: |
2:15–3:30pm | Panel Two: Regulating AdTech: Privacy versus Competition Panelists: Moderator: |
3:30-4:00pm | Break |
4:00–5:15pm | Panel Three: AdTech and Artificial Intelligence Panelists: Moderator: |
5:15–6:30pm | Reception, Alumni Suite, Geffen 232 |