Chazen Institute Channel

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something. In research by Columbia Business School, Professor Michel Tuan Pham, the Kravis Professor of Business, finds that consumers often evaluate products or brands to derive pleasure rather than to make a decision, frequently rendering their evaluations in a seemingly gratuitous fashion.

In our second episode featuring the School’s UK-based graduates, we visit with Lee Georgs ’03, the Chief Operating Officer of Corporate for the investment consultancy Redington and co-President of the London alumni club.

Four new Tamer Fund for Social Venture awardees were selected after their participation in an application screening round, a due diligence process with student teams from a Columbia Business School course, and a final pitch to the fund’s investment board.

Columbia Business Schools students travel to Youngstown, Ohio to meet with local business owners and civic, political, and religious leaders to gain a better understanding of the causes and consequences of the American divides and what might be done to help bridge them as future business leaders.

The Tamer Center for Social Enterprise's new ReEntry Acceleration Program makes the business case for fair-chance hiring.

Expert scholar and nonprofit leader David M. Schizer offers the ultimate management book for nonprofit professionals, board members, and donors.