Program For Financial Studies Channel

The Center on Global Brand Leadership was pleased to host The Harris Poll CEO John Gerzema to share their data and insights around “The Four I’s,” that he noted as top of mind during pandemic and at the moment on January 14, 2021 – the long running issues of infection and injustice along with the latest crisis in the U.S. on insurrection and impeachment.

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

What if marketers treated creativity as a competitive advantage? At the Future of Marketing Leadership conference, Fernando Machado, Global CMO of Restaurant Brands International, speaks about how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.

A CMO-turned-CEO and pioneer of turning consumer insights into corporate actions, Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, speaks at Columbia Business School’s The Future of Marketing Leadership conference.

A CMO-turned-CEO and pioneer of omnichannel retail shares her insights on how to innovate to solve consumer challenges during and after the COVID-19 crisis.