Participants in the Behavioral Research Lab partake in many types of studies. In one study, you may be asked to spend real money on real consumer products. Another study pairs you up with a partner and asks that you negotiate over a hypothetical business deal.
Another may put you in front of an eye tracker and have you read over product descriptions. There’s no limit to the variety of studies conducted in the Behavioral Research Lab!
Have a Question?
Just email the Lab.
Did You Know?
Participants took part in Lab studies during the 2018 - 2019 academic year.
Was spent paying participants during the 2018 - 2019 academic year.