The Behavioral Research Lab handles all recruitment efforts. Our goal is to make it so researchers never have to recruit for their individual studies. The Lab works to get students to sign up for SONA, and the Lab works to get the participants who are on SONA to sign up for studies. Below are a few of the ways the Lab recruits participants.
How the Lab Recruits
- Tabling Studies: During tabling efforts the Lab often has researchers hand out short, paper surveys, which we pay participants for on the spot. This allows participants to experience firsthand the type of work we do. If you're interested in running a survey like this during recruitment, contact the Lab.
- Free Paraphernalia: During tabling, and throughout the year, the Lab offers its participants free items, such as water bottles, coffee mugs, frisbees, and other items that are marked with the Business School's logo.
- Blast Emails: When a new study is added to SONA, the Lab sends out a "blast email" to all our participants on SONA detailing the studies available the following week. The majority of participant sign-ups occur right after this email is sent.
- Participant Pool Demographics: The Lab collects participants' demographic information through our prescreen survey. If you have any questions regarding the demographic composition of our participant pool, just email the Lab.