6th Conference of the International Media Management Academic Association
New Business Models and Policies for Media and Creative Industries - Challenges to Research and Teaching of Media Management
Lisbon Portugal Universidade Nova de Lisboa
May 2-4 2013
Friday, May 3, 2013
09:00-09:30 Tower B, 1st floor lounge Registration
9:30 – 9:45: Tower B, 1st floor - Auditorium 1
Welcomes: Eli Noam (Columbia University) and Paulo Faustino (CIMJ – Research Center of Media and Journalism); Rui Cádima (New University of Lisbon/CIMJ).
9:45 – 11:00: Tower B, 1st floor - Auditorium 1
Roundtable: New Themes and Topics in Media Industries and Strategies
Moderators: Paulo Faustino, (CIMJ – Research Center of Media and Journalism) and Eli Noam, (Columbia University).
Panelists: Patrick Badillo (Geneva University); Chris Scholz (Saarland University); Robert Picard (Oxford University); Kiyoshi Nakamura (Waseda University); Bozena Mierzejewska (Fordham University), Iva Biondić (University of Applied Sciences, Croatia)
11:00 – 11:15: Tower B, 1st floor lounge Coffee break
11:15 – 12:30: Managing Media Functions – Parallel Sessions
1. Advertising
ID Building, ground floor - R 0.06 Moderator: Zvezdan Vukanovic (University of Donja Gorica)
- - “Identifying relevant factors of newspaper advertising effectiveness” – Cristóbal Benavides, Juan Ignacio Brito, Ricardo Leiva & Aldo Van Weezel – (Navarra University, Spain)
- - “The Role of Advertising in the Digital Business Model of Newspapers” – Andreu Casero-Ripollés & Jessica Izquierdo-Castillo – (University Jaume I, Spain)
- - “Internal Brand Management in Small and Medium Sized Enterprises” – Mike Friedrichsen & Martha Jagoda – (Stuttgart Media University, Germany)
- - “Creative Industries Trends: Seduction by Advertisement Text” – Milivoje Pavlovic – (Megatrend University, Serbia)
- - “The Amazing Strength of the Weakest Links: Transforming Media Value- Creation Chains into Value-Adding Webs” – Sabine Baumann – (Jade University, Germany)
2. Newsroom, Audience Research, and Media Strategy
ID Building, ground floor - R 0.07 Moderator: Sónia Virgínia Moreira (Rio de Janeiro University)
“Newsroom Editors at the Crossroads: Ecosystemic Change” – George Sylvie – (University of Texas, U.S.A.)
“What is Driving the Circulation? An Investigation of the Characteristics of Successful Newspapers” – Christoph Sommer & Isabelle Krebs – (University of Zurich, Switzerland) Political Ideology and Perceived Quality of Television Channels by Viewers: The Mediating Role of Perceived Quality of News Programmes and Meaning of Television Quality” – Alberto Bayo-Moriones, Cristina Etayo & Alfonso Sánchez-Tabernero – (University of Navarra, Spain)
“From Product to Service Categories and the Transformation of Audience Research” – Anna Viljakainen – (Technical Research Centre of Finland, Finland)
3. Iberian Session on Media Functions
ID Building, 1st floor - R 1.06 Moderator: José Alvarez (Juan Carlos University)
- “The socio-economic impact of creative products and services in the development of creative industries” – Bruno Pires and Joana Cerejo – (Catholic University, Portugal)
12:30 – 13:45:
Lunch
- - “La relación del consumidor con los media: nuevas tendencias de publicidade” - Consuelo Balado Albiol, Eva Breva Franch and Paula Lopes - (Jaume I de Castelló University, Spain)
- - “Los gabinetes de comunicación, los nuevos gatekeeper de los medios de comunicación” - Pablo Vazquez Sande – (Santiago of Compostela University, Spain)
- - “O Digital Signage como novo negócio midiático” - Bruno Moreira Vieira - (Estácio of Sá University, Brazil)
- - “New Business model for media” - Pedro Garcia Alonso – (Complutense University of Madrid, Spain)
Lunch Speaker: João Palmeiro- “Desafios dos Media em Portugal e na Europa”, president of APImprensa, Portuguese Press Association, vice-president of EMMA European Magazine Media Association.
Moderator: Guiseppe Richeri (Università della Svizzera italiana)
13:45 – 15:00 Tower B, 1st floor - Auditorium 1
IMMAA-Perspectives Participant Roundtable I: New Approaches and
Understandings to Media Management Research
Moderators: Alfonso Sánchez-Tabernero, Navarra University (Spain) and Rui Cádima, Nova University.
Short Introductory Panel 13:45-14:15 Panelists: George Sylvie (Texas University), Pedro Garcia Alonso (Complutense University of Madrid), Elena Vartanova (Moscow University), Robert Picard (Oxford University), Dominique Bourgeois, (University of Fribourg), Cláudia Loebbeck (University of Cologne). 14:15-15:00: Open Discussion
15:00 – 15:15 Tower B, 1st floor lounge
Coffee Break
15:15 – 17:30
Country Media Markets – Parallel Sessions
1. Developing and Emerging Media Markets
ID Building, ground floor - R 0.06 Moderator: Franco Papandrea (Canberra University)
- “Media Management for Development: New Paradigms” – Heather Hudson – (Alaska University, U.S.A.)
2. Advanced Media Markets
ID Building , ground floor - R 0.07 Moderator: Dominique Bourgeois, (University of Fribourg)
- - “Economic Effects of Convergence: The Case of Russian Daily Newspapers” – Elena Vartanova, Andrei Vyrkovsky & Mikhail Makeenko – (Moscow State University, Russia)
- - “A Market Segmentation Approach to Business Model Innovation in the Newspaper Industry” – Anna B. Holm – (Aarhus University, Denmark)
- - “Brazil in the Context of Media and Telecommunications Convergence (2011-2012)” – Sonia Virginia Moreira – (University of Rio de Janeiro, Brazil)
- - “Complement or Substitute? The Internet as an Advertising Channel, Evidence on Advertisers on the Italian Market, 2005-2009” - Marco Gambaro – (Degli Studi of Milano University; Italy) & Riccardo Puglisi – (Pavia University, Italy)
- - “Analyzing Impacts of Convergence on Business Model Strategies in Digital Television Broadcasting – Mapping Different Scenarios for Germany” – Paul Murschetz – (University of Salzburg, Austria) & Tom Evens – (University of Gent, Belgium) Iberian Session on Media Markets ID Building, 1st floor - R 1.06 Moderator: Rui Cádima (New University of Lisbon)
- - “La crisis económica hipoteca el crecimiento de los grupos mediáticos que cotizan en los países periféricos de la Unión Europea” - Fátima Fernández Fernández – (Santiago de Compostela University, Spain)
- - “Los informes integrados y la comunicación creativa son el futuro de la gestión de RSC de las radiotelevisiones públicas de la Unión Europea” - Tania Fernández Lombao - (Santiago de Compostela University, Spain)
- - “La regulación del pluralismo en España frente a las nuevas tendencias europeas: el caso de la prensa escrita” - Maria Dolores del Pozo – (Santiago de Compostela University, Spain)
- - “Success and Demises in the Portuguese Media” – Rui Novais and Hugo Ferro – (Liverpool University, U.K.)
“Business Model and Educational Video Games: An Exploratory Analysis”- Valérie-Anne Blyen, Heritiana Ranaivoson, Olivier Braet – (Brussels University, Belgium) “Role of State in the Hungarian Media System: Regulation and Market Distortion” – Agnes Urban – (Corvinus University of Budapest, Hungary) "Surviving in the transition economy - a case of on-line newspaper in Ukraine" - Bozena Mierzejewska (Fordham University)
- “Barbaros a los Puertas. La industria audiovisual ante Internet” - José Alvarez - (Juan Carlos University, Spain)
17:30– 19:00 Avenida Marechal Gomes da Costa, n.o 37, 1849-030 Lisboa
Media Company Visit (RTP Portuguese Radio and Television)
Departure and return by bus, from the university.
20:30:
Dinner
Grand’Elias Restaurant (Avenue Elias Garcia, 109/11, Lisbon) The restaurant is a 5 minute walk from the university and is the same subway stop as the university, Campo Pequeno.
Saturday, May 4, 2013
09:00: - 09:30 Tower B, 1st floor - Auditorium 1
Guest Speaker: Alberto da Ponte: President of RTP (Portugal Public Service Broadcaster)
Moderator: Paulo Faustino
09:30-10:30: Tower B, 1st floor - Auditorium 1
IMMAA-Perspectives Participant Roundtable II: Regional Media
Convergences: Europe, USA, Latin America and Asia;
Moderator: Chris Scholz (Saarland University) Introductory Short-format Speakers (5 min): Chris Scholz (Saarland University); Gregory Lowe (University of Tampere); Eli Noam (Columbia University); Sonia Virginia Moreira (Rio de Janeiro University)
10:30: 10:50: Tower B, 1st floor lounge (University Yard)
Coffee Break
10:50: – 12:30: Media Industries and Management – Parallel Sessions
1. Next Generation of Researchers
ID Building, 4th Floor – Multiuse Room 2 Moderator: Kiyoshi Nakamura
“Media Management Theory and Dual Responsibility in Leo Bogart” - Alfonso Sánchez-Tabernero, Francisco J Pérez-Latre & Juan Pablo Artero – (Navarra University, Spain) “Concentration in Broadcast TV in Brazil: A classification of ownerships” – Eva Maués and Jean-Baptiste Lesourd – (Aix-Marseille University, France)
“Valuing Culture in the Media: Case of the BBC in Britain” – Stephen Creigh – (Durham University Business School, England)
“Digital Survival - A Case Study of a Local Newspaper in Japan " – Kiyoshi Nakamura – (Waseda University, Japan)
“Channel Options for Digital Content Producers” – Stefan Cremer – (University of Cologne, Germay) “The 4 Cs: A New Business Model for Media” – Samir Husni and Debora Wenger – (University of Mississippi – U.S.A.)
2. Print and TV and New Media
ID Building, 4th Floor – Multiuse Room 3 Moderator: Biser Zlatanov (Faculty of Journalism and Mass Communication)
“Cross Media Publishing and Content Management Systems: Results of an Empirical Analysis at Special Interest Publishers” – Svenga Hagenhoff – (Erlangen University, Germany)
“Nurturing Growth of the Daily Newspapers During An Economic Crisis: Strategic Refocusing and/or Diversifying Revenue Streams.” – Biser Zlatanov – (Faculty of Journalism and Mass Communication, Bulgaria) “Television Channels and the Internet: Opportunities for the Identity and the Future of the Broadcasters.” - Cristina Etayo, Mercedes Medina & Mónica Herrero – (Navarra University, Spain)
“New Business Models Within News Media Organizations: Start-ups Dreaming Quality Journalism” - Cinzia Dal Zotto, Giulia Spolaor & Vittoria Sacco – (University of Neuchâtel, Switzerland) “New Business Models and Management Strategies for Media and Creative Industries” – Daniela Bartosova – (London Metropolitan University, England)
“Converging technologies and diverging market trends of internet and web media (Search engine & Social networking sites) and Traditional media” – Zvezdan Vukanovic – (University of Donja Gorica, Montenegro)
3. Iberian Media Industries
ID Building, 1st floor - R 1.05 Moderator: Pedro Alonso – Garcia (Complutense University of Madrid)
- - “A Indústria Musical no Encalço da Inovação” - Andreia Vilas Boas - (New University of Lisbon, Portugal)
- - “Indústrias Criativas: um novo catalizador conceitual para a regulação da mídia?” - Othon Jambeiro & Fabio Ferreira – (Bahia Federal University, Brazil)
- - “De las ‘industrias culturales’ a las ‘industrias creativas’. Un cambio de paradigma en la relación entre cultura, industria y mercado en el marco de las políticas culturales de la UNESCO (1967-1999)” - Ángel Carrasco Campos - (Valladolid University, Spain) and Enric Saperas Lapiedra - (Rey Juan Carlos University, Spain)
- - “As Novas Gerações de Jornalistas em Portugal - Da percepção da precariedade à opção do abandono”- Helena de Sousa Freitas e Liliana Pacheco – (CIES / ISCTE-IUL, Portugal)
- - “Prensa impresa y digital: evolución e impacto” - Manuel Goyanes – (Santiago de Compostela University, Spain)
- - “Educação Criativa: construindo uma economia criativa de sucesso – que competências e aptidões desenvolver? Uma abordagem ao caso português” – Tânia Carraquito (Portuguese Catholic University, Portugal) 12:30 – 13:45 Lunch (University yard) 13:45 – 14:45: Tower B, 1st floor - Auditorium 1 Beyond Advertising and Nielsens: Non-Economic Drivers and New Business Models (Crowd-Sourcing, Co-Creation, etc.), and their Integration into Traditional Media and Audience Research Moderator: Robert DeFillippi, (Suffolk University, USA), Speakers: Seppo Lepinen, (Laurea University and Aalto University, Finland); Guillermo De Haro, (European University); Andrew Gruen (Cambridge University); Yannig Roth (Paris I Panthéon-Sorbonne University). 14:45 – 15:05 Tower B, 1st floor lounge Coffee Break 15:05 – 16:20 Media Policy and Industry Cases – Parallel Sessions
2. Media Policy
ID Building, 4th Floor – Multiuse Room 2
Moderator: Patrick Badillo (University of Geneva)
“Lobbying Groups on Media Policies in Brazil” – Edgard Rebouças – (Federal University of Espirito Santo, Brazil)
“Measuring Media Concentration and Diversity in the European Union, Horizon 2020.” – Felix Ortega – (University of Salamanca, Spain)
“Media Development, Mediated Cultural Diplomacy: ACP-Films and the EU” – Benjamin A. J. Pearson – (University of Michigan, U.S.A.) “Competition in Multi-Layered Platform Networks: Assessing Horizontal, Vertical and Cross-Layer Dynamics” - Valérie-Anne Bleyen, Katharina Hölck and Pieter Ballon – (Brussels University, Belgium)
“Convergence and Media Policy in Australia” – Franco Papandrea – (University of Canberra, Australia)
- Media Industry Cases
ID Building, 4th Floor – Multiuse Room 3
Moderator: Qingan Zhou (Tsinghua University)
- - “Paid News vs. Free News: Evolution of The wsj.com Business Model From a Content Perspective (2010 – 2012)” - Alfonso Vara Miguel & Carolina Díaz – (Navarra University, Spain)
- - “Essay on the Transition of a Traditional Media to Internet: Le Monde’s Case” – Rafael Mesquita Lima – (Federal University of Pernambuco - Brasil)
- - “Strategies in Foreign Television Markets. The case of Telefé S.A.” - Fausto García & Ethel Pis Diez – (Austral University, Argentina)
- - “Competing and Cooperate in the Context of Convergence - The Case of Sony” – Nabyla Daidj – (Telecom Business School, France)
- - “Media Industry Dynamics, Internet and Finance Challenges” – Wallace Mawire – (Zimbabawe)
- Iberian Policy and Case Studies
ID Building, 1st floor - R 1.05
Moderator: Rui Cádima (New University of Lisbon)
- - La legislación europea y la explotación de derechos deportivos: Como Karen Murphy venció a Sky Broadcasting - José Gonzalez – (University Complutense of Madrid, Spain)
- - Nuevas posibilidades en la medición de audiencias del sector televisivo: nuevas métricas, evolución y potencial - Francisco Gallego – (University Complutense of Madrid, Spain)
- - Los personajes como protagonistas de la identidad visual: Mascotas que alimentan - Luiz Claudio Gonçalves Gomes – (Federal University of Rio de Janeiro, Brazil)
- - Novas oportunidades e novos hábitos: analise sobre projetos de leitura digital lançados a partir de pequenas empresas - Taísa Dantas – (University of Salamanca, Spain)
- “Entre Comunicação e Computação: relato de uma experiência com desenvolvimento de software para gestão de produção jornalística” – Rodrigo Botelho and Alex Orlando – (São Carlos Federal University)
16:20 – 17:30 Tower B, 1st floor - Auditorium 1
Participant Roundtable III: New Approaches and Understandings to
Media Management Teaching.
Moderator: John Lavine (Northwestern University)
Teaching: Short-format Presentations to Introduce Open Participant Session
17:30 – 18:30 Tower B, 1st floor
“Human Resource Management As Media Management: The Logic, the Problems and Some First Ideas for a Paradigmatic Change” – Stefanie Müller – (Saarland University, Germany) “Problem Based Learning in Media Management Courses” – Kim Maya Sutton – (Jade Hochschule Wilhelmshaven, Germany)
“Importance of incorporating education for media entrepreneurship in journalism studies in Europe” – Iva Biondić – (University of Applied Sciences, Croatia) “Creative Industries’ MA & PhDarts Curriculum” – Svetlana Bezdanov Gostimir – (Faculty of Visual Arts – Podgorica, Serbia)
"Managing a Media Management program in France: Past challenges and trends" - Ghislain Deslandes – (ESCP Europe)
- Auditorium 1
Closing session:
Discussion of the Future of the IMMAA
Moderator: Eli Noam (Columbia University) Introductory Presenter: John Lavine (Northwestern University) “Academics, Media Management, and the IMMAA from 2004 to 2024”, Followed by a group discussion
18:30- 18:50 Tower B, 1st floor lounge
Book Presentations
20:30 Velho Páteo de Santana (Street Dr. Almeida Amaral, 6, Lisbon)
Gala Dinner and Fado Music
22:30 – 02:00: Silk Club (www.silk-club.com/en/, Street of Misericórdia 14, Lisbon) Convivial Party Transport suggestion: by taxi, sharing with other participants (around 5 euros the trip)