June 28 & 29, 2021
Webinar with the Columbia-IBM Center for Blockchain and Data Transparency
"Blockchain’s Role in the Privacy and Security of Video Distribution and Usage"
CITI has had a long history working on both the topics of Blockchain and video. We recently published two volumes on the future of video and have been engaged over the last 6 years in researching digital financial services, which has led to us publishing several papers on Blockchain and the cryptoeconomy. We now seek to merge these two topics, as we have observed that there is a growing confluence between the two, and Blockchain could solve many issues we identified in the future of video.
Using Blockchain to Secure Future Video Distribution
- Verification of authenticity of videos and stills, protection against deep fakes
- Protections and authentications of content for copyright purposes
- Protection of advertisers against industrialized click-fraud
- Securing a decentralized repository of global IP registration
- Access control for content, interactive video, storage, and for video meetings
Insuring User Privacy Through Blockchain
- Privacy protection of a user’s media consumption and transactions from platforms and advertisers
- Protection of viewer choices and user-generated content in authoritarian countries
- Securing user data gathered by video providers
Future Payment Systems for Video Enabled by Blockchain
- Securing the financial flow of content payment and creator compensation,
- The use of automated smart-contracts
- Advertising Supported Video in a Blockchain Video Environment
- Taxation of Video Systems in a Blockchain System
Balancing New Regulation with Innovation: Blockchain-supported Video Distribution
- Balancing liability amongst various players in a Blockchain-delivered video environment
- Balancing privacy with other societal goals
- Balancing access security with the free flow of information
Agenda
10:00am EST-12:00pm
Video is an increasingly important part of the internet. In 2020, it accounted for 58% of total downstream volume of global internet traffic. As broadband speeds increase and as online video becomes more ubiquitous, this percentage will continue to grow and be a driver for further upgrade of the Internet. During the Coronavirus pandemic, streaming video has become even more important, as people depend on it to get through lockdown boredom and to enable work from home and remote learning.
One potentially important aspect of emerging video platform technology has rarely been discussed, namely Blockchain and its video applications. This two-day conference borught together thought leaders, researchers, and tech managers to do so.
The applications applied to video include:
- Tracking the various intellectual rights involved in a production
- Handling payments to content rights holders in an automated smart-contract fashion
- Differential pricing for different user categories
- Protections of user-generated content.
- Tracking the provenance of content elements
- Improved protection of data on a user’s media consumption behavior.
- Use as payment systems for content, especially by users in other countries.
- Verification of authenticity of videos and stills, as part of dealing with deep fakes.
- Potential viability of packet-based blockchain payments, allowing for video to be cut up into packetized pieces (as it would normally be transmitted) and monetized through a cryptocurrency of some sort. Different contributors to the transmission and processing chain could be compensated directly from an electronic wallet that is part of the transmission.
- Protection of end-user viewers in politically sensitive countries, where the viewing of certain types of content is discouraged or even criminalized.
- Protection of the anonymity of user-generated content in politically sensitive countries
- Creation of direct producer relations to the end-users, thus potentially eliminating intermediaries and their cost.
- Applications for individualization and for product placement and targeted sponsorship
- Identification of advertising placements and their impact, and protection against click-fraud.
Monday June 28th 2021, 10-12 ET
Using Blockchain to Secure Future Video Distribution
- Nabajeet Barman, Research Associate, Kingston University
- Deepayan Bhowmik, Lecturer, University of Stirling
- Jonathan Dotan, Program Coordinator, Stanford University
Insuring User Privacy Through Blockchain
- Alex Pentland, Professor of Media, Massachusetts Institute of Technology
- Steve Bellovin, Percy K. and Vida L. W. Hudson Professor of Computer Science, Columbia University
- Wee Jing Tee, Senior Lecturer, Taylor’s University
Tuesday June 29th 2021 10-12 ET
Future Payment Systems for Video Enabled by Blockchain
- Christian Catalini, Associate Professor, Massachusetts Institute of Technology
- Charlotte Kent, Assistant Professor of Visual Culture, Montclair State University
Balancing Policy Recommendations and New Regulation Needs for Enabling Adopting Blockchain for Video Distribution
- Jeff Roberts, Executive Editor, Decrypt
- Sean Stein Smith, Assistant Professor, CUNY Lehman College
- Kevin Werbach, Professor of Legal Studies & Business Ethics, University of Pennsylvania