December 1, 2022
CITI-IMMAA Seminar: Elena Vartanova, Dean and Chair in Media Theory and Media Economics
Daria Vyugina, Lecturer and Researcher, Lomonosev Moscow State University
"Russian Media Industry in Times of Uncertainty"
Recent transformation of traditional media in Russia is of particular interest to media scholars worldwide given today’s circumstances. In Russia, there has been a rapid digitalization of public communication and a rise of social media, which are challenging traditional media consumption practices all. The impacts are different for urban Russians than for regional audiences. This has resulted in new tensions and growing uncertainties, forcing broadcasters to reshape traditional strategies, and for journalism as well as media education to adjust.
In addition, global digital platforms challenge patterns of traditional culture by providing video entertainment and universal values of global mass culture, thus forcing the Russian State to be more concerned with the influences of what it calls "foreign agents".
The questions are: how will the latest round of media system transformation and restrictions influence the development of the media industry and the process of digitalization in Russia? Of practices of journalists and media educators?
Elena Vartanova, PhD, academician, Full Professor, Dean and Chair in Media Theory and Media Economics at the Faculty of Journalism, Lomonosov Moscow State University, Russia. Elena is a Corresponding Member of the Russian Academy of Education since 2016 and Member of the Presidential Council on the Russian Language; a member of the Board of the Higher Attestation Commission; and president of the Russian National Association of Media Researchers. Her research focuses on Russian and foreign media systems, media economics, digital transformation, digital divide, and journalism and media studies in Russia in a global context.
Daria Vyugina, PhD, is a Lecturer and Researcher at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Russia. She graduated from Lomonosov Moscow State University in 2013 and studied at Humboldt University, Berlin, with an MA in Media Studies (2015.) Her academic interests include generation Z in Russia, the digital economy, media sociology, media consumption, and the interdependence of modern media and cultural practices.