June 6, 2022
CITI Fellows: Tim Hwang
General Counsel at Substack and author of Subprime Attention Crisis, a book about the online advertising bubble. His topic will be "Online Advertising is Broken. You Won't Believe What Happens Next".
Programmatic advertising - high-speed, algorithmically-facilitated, data-driven advertising - is the cornerstone of the modern internet. But a closer look reveals that the ostensible strength of online advertising is, in reality, likely to be a mirage. This discussion explored how the modern online advertising economy works, how fragile it may be in reality, and how we might move the internet towards a more sustainable future.