May 16, 2024, 11:00am-12:00pm
CITI-IMMAA Seminar: Dr. Jonas Föhr and Florian Schmitt, Strategic management Consultants at Suedwestrundfunk (Germany)
"Understanding Today to Plan for Tomorrow: How a German Public Service Media Company Applies Strategic Foresight to Prepare for Tomorrow"
Organized by Uwe Eisenbeis, Stuttgart Media University
Public Service Media in Europe face strong competition. SWR, one of the major German media institutions, environment, is no exception. To gain a competitive edge, the organization engaged in a strategic foresight exercise to plan for public medias’ social, technological, and economic scenarios of the future. This webinar will present insights of this work.
Dr. Jonas Föhr studied Media Management at the University of Maastricht (Netherlands), and holds a PhD in Marketing and Consumer Behavior from the University of Bayreuth (Germany). He works as a strategic management consultant for SWR, a Public Service Medium in Stuttgart, Germany.
Florian Schmitt studied Technology, Operations and Processes at the University of Bayreuth and Hanyang University, South Korea and graduated with an M.Sc. degree. He previously worked at Google, implementing a partner management network with a focus on digitalization. He also worked at Daimler on the topic of future mobility. Today he serves as a strategic management consultant for SWR.