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Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

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Latest on Consumer Behavior

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Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

Gender Differences in Internal and External Focusing Among Adolescents

Authors
Sheena Iyengar and S. Nolen-Hoeksema
Date
January 1, 1997
Format
Journal Article
Journal
Sex Roles

A report examines whether gender differences in cognition during the depressed mood exist even when males and females are not depressed. Results reveal that females' thoughts are more internally focused than males'.

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Probabilistic analysis of a generalized bin packing problem and applications

Authors
Awi Federgruen and Garrett van Ryzin
Date
January 1, 1997
Format
Journal Article
Journal
Operations Research

We give a unified probabilistic analysis for a general class of bin packing problems by directly analyzing corresponding mathematical programs. In this general class of packing problems, objects are described by a given number of attribute values. (Some attributes may be discrete; others may be continuous.) Bins are sets of objects, and the collection of feasible bins is merely required to satisfy some general consistency properties.

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Probabilistic Analysis of a Combined Aggregation and Math Programming Heuristic for a General Class of Vehicle Routing and Scheduling Problems

Authors
Awi Federgruen and Garrett van Ryzin
Date
January 1, 1997
Format
Journal Article
Journal
Management Science

We propose and analyze a heuristic that uses region partitioning and an aggregation scheme for customer attributes (load size, time windows, etc.) to create a finite number of customer types. A math program is solved based on these aggregated customer types to generate a feasible solution to the original problem. The problem class we address is quite general and defined by a number of general consistency properties.

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Stochastic inventory models with limited production capacity and periodically varying parameters

Authors
Yossi Aviv and Awi Federgruen
Date
January 1, 1997
Format
Journal Article
Journal
Probability in the Engineering and Informational Sciences

We consider a single-item, periodic-review inventory model with uncertain demands in which each period's production volume is limited by a capacity level. The demand distributions, capacity levels, and cost parameters vary according to a periodic pattern. We prove that modified base-stock policies are optimal for the finite-horizon planning model and for both the infinite-horizon discounted and undiscounted cost criterion. We further show that the optimal base-stock levels can be calculated via a simple but efficient value-iteration method.

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Single machine scheduling problems with general breakdowns, earliness and tardiness costs

Authors
Awi Federgruen and Gur Mosheiov
Date
January 1, 1997
Format
Journal Article
Journal
Operations Research

In this paper we consider single machine scheduling problems with a common due-date for all jobs, arbitrary monotone earliness and tardiness costs and arbitrary breakdown and repair processes. We show that the problem is equivalent to a deterministic one without breakdowns and repairs and with an equivalent cost function of a job's completion time. A V-shaped schedule without idle times is shown to be optimal, if this equivalent cost function is quasi-convex.

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Heuristics for multimachine minmax scheduling problems with general earliness and tardiness costs

Authors
Awi Federgruen and Gur Mosheiov
Date
January 1, 1997
Format
Journal Article
Journal
Naval Research Logistics

We consider the problem of scheduling N jobs on M parallel machines so as to minimize the maximum earliness or tardiness cost incurred for each of the jobs. Earliness and tardiness costs are given by general (but job-independent) functions of the amount of time a job is completed prior to or after a common due date. We show that in problems with a nonrestrictive due date, the problem decomposes into two parts. Each of the M longest jobs is assigned to a different machine, and all other jobs are assigned to the machines so as to minimize their makespan.

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Heuristics for multimachine scheduling problems with earliness and tardiness costs

Authors
Awi Federgruen and Gur Mosheiov
Date
November 1, 1996
Format
Journal Article
Journal
Management Science

We consider multimachine scheduling problems with earliness and tardiness costs. We first analyze problems in which the cost of a job is given by a general nondecreasing, convex function F, of the absolute deviation of its completion time from a (common) unrestrictive due-date, and the objective is to minimize the sum of the costs incurred for all N jobs. (A special case to which considerable attention is given to the completion time variance problem.)

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A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Authors
Wayne DeSarbo, Donald Lehmann, Gregory Carpenter, and Indrajit Sinha
Date
September 1, 1996
Format
Journal Article
Journal
Psychometrika

This paper presents a stochastic multidimensional unfolding (MDU) procedure to spatially represent individual differences in phased or sequential decision processes. The specific application or scenario to be discussed involves the area of consumer psychology where consumers form judgments sequentially in their awareness, consideration, and choice set compositions in a phased or sequential manner as more information about the alternative brands in a designated product/service class are collected.

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The stochastic economic lot scheduling problem: Cyclical base-stock policies with idle times

Authors
Awi Federgruen and Ziv Katalan
Date
June 1, 1996
Format
Journal Article
Journal
Management Science

In this paper we discuss stochastic Economic Lot Scheduling Problems (ELSP), i.e., settings where several items need to be produced in a common facility with limited capacity, under significant uncertainty regarding demands, production times, setup times, or combinations thereof. We propose a class of production/inventory strategies for stochastic ELSPs and describe how a strategy which minimizes holding, backlogging, and setup costs within this class can be effectively determined and evaluated.

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