Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Faculty Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine

Breadcrumb

  1. Directory
  2. Faculty
  3. Garrett van Ryzin

Garrett van Ryzin

Paul M. Montrone Professor Emeritus of Private Enterprise in the Faculty of Business
Decision, Risk, and Operations Division
Columbia Business School
Contact
Office: 412 Uris
Phone: (212) 8544280
E-mail: [email protected]

Garrett van Ryzin is the Paul M. Montrone Professor Emeritus of Decision, Risk, and Operations at the Columbia University Graduate School of Business. In 2015, he joined Uber Technologies as Head of Marketplace Optimization Advanced Development. In 2017, he became Professor of Operations, Information and Technology Management at Cornell Tech.

Professor van Ryzin's research interests include analytical pricing, stochastic modeling, and operations management. He is coauthor of the book The Theory and Practice of Revenue Management, which won the 2005 Lanchester prize for best published work in operations research. His research has been supported by grants from the National Science Foundation and major corporations, and he has served as a consultant to many leading companies. Hehas been Editor in Chief of M&SOM, Area Editor for Operations Research, and an INFORMS and an MSOM Fellow. He received the B.S.E.E. degree from Columbia University and the degrees of S.M. in Electrical Engineering and Computer Science and Ph.D. in Operations Research from MIT.

Education
BSEE, Columbia, 1985; SM, Massachusetts Institute of Technology, 1987; PhD, 1991
Joined CBS
1991

All Activities

  • Research
  • Teaching
  • Awards and Honors
  • Press
  • CaseWorks
  • Journal articles
  • Working papers
  • Articles
  • Books
  • Chapters
Journal Article
Dahlgren, Eric, Caner Gocmen, and Garrett van Ryzin
. “Small Modular Infrastructure.”
The Engineering Economist
vol.
58
, (January 01, 2013):
231
-
264
.
Explore Further about Small Modular Infrastructure
Journal Article
Altug, Mehmet and Garrett van Ryzin
. “Product Quality Selection: Contractual Agreements and Supplier Competition in an Assemble-to-Order Environment.”
International Journal of Production Economics
vol.
141
, (January 01, 2013):
626
-
638
.
Explore Further about Product Quality Selection: Contractual Agreements and Supplier Competition in an Assemble-to-Order Environment
Journal Article
van Ryzin, Garrett, Gustavo Vulcano , and Richard Ratliff
. “Estimating Primary Demand for Substitutable Products from Sales Transaction Data.”
Operations Research
vol.
60
, (January 01, 2012):
313
-
334
.
Explore Further about Estimating Primary Demand for Substitutable Products from Sales Transaction Data
Download PDF on Estimating Primary Demand for Substitutable Products from Sales Transaction Data
Journal Article
van Ryzin, Garrett and Qian Liu
. “Strategic Capacity Rationing When Customers Learn.”
Manufacturing & Service Operations Management
vol.
13
, (January 01, 2011):
89
-
107
.
Explore Further about Strategic Capacity Rationing When Customers Learn
Download PDF on Strategic Capacity Rationing When Customers Learn
Journal Article
van Ryzin, Garrett and Kenneth Judd
. “Preface to the Special Issue on Computational Economics.”
Operations Research
vol.
58
, (January 01, 2010):
1035
-
36
.
Explore Further about Preface to the Special Issue on Computational Economics
Download PDF on Preface to the Special Issue on Computational Economics
Journal Article
Vulcano, Gustavo, Garrett van Ryzin , and Wassim Chaar
. “Choice-Based Revenue Management: An Empirical Study of Estimation and Optimization.”
Manufacturing & Service Operations Management
vol.
12
, (January 01, 2010):
371
-
392
.
Explore Further about Choice-Based Revenue Management: An Empirical Study of Estimation and Optimization
Download PDF on Choice-Based Revenue Management: An Empirical Study of Estimation and Optimization
Journal Article
Liu, Qian and Garrett van Ryzin
. “Strategic capacity rationing to induce early purchases.”
Management Science
vol.
54
, (June 01, 2008):
1115
-
1131
.
Explore Further about Strategic capacity rationing to induce early purchases
Download PDF on Strategic capacity rationing to induce early purchases
Journal Article
Liu, Qian and Garrett van Ryzin
. “On the choice-based linear programming model for network revenue management.”
Manufacturing & Service Operations Management
vol.
10
, (January 01, 2008):
288
-
310
.
Explore Further about On the choice-based linear programming model for network revenue management
Download PDF on On the choice-based linear programming model for network revenue management
Journal Article
van Ryzin, Garrett and Gustavo Vulcano
. “Computing virtual nesting controls for network revenue management under customer choice behavior.”
Manufacturing & Service Operations Management
vol.
10
, (January 01, 2008):
448
-
467
.
Explore Further about Computing virtual nesting controls for network revenue management under customer choice behavior
Download PDF on Computing virtual nesting controls for network revenue management under customer choice behavior
Journal Article
van Ryzin, Garrett
. “Future of Revenue Management: Models of Demand.”
Journal of Revenue and Pricing Management
vol.
4
, (January 01, 2005):
204
-
210
.
Explore Further about Future of Revenue Management: Models of Demand
Journal Article
Talluri, Kalyan and Garrett van Ryzin
. “Revenue Management Under a General Discrete Choice Model of Consumer Behavior.”
Management Science
vol.
15
, (January 01, 2004):
15
-
33
.
Explore Further about Revenue Management Under a General Discrete Choice Model of Consumer Behavior
Download PDF on Revenue Management Under a General Discrete Choice Model of Consumer Behavior
Journal Article
Karaesman, I. and Garrett van Ryzin
. “Overbooking with substitutable inventory classes.”
Operations Research
vol.
52
, (January 01, 2004):
83
-
104
.
Explore Further about Overbooking with substitutable inventory classes
Download PDF on Overbooking with substitutable inventory classes
Journal Article
van Ryzin, Garrett and Gustavo Vulcano
. “Optimal Auctioning and Ordering in an Infinite Horizon Inventory-Pricing System.”
Operations Research
vol.
52
, (January 01, 2004):
346
-
367
.
Explore Further about Optimal Auctioning and Ordering in an Infinite Horizon Inventory-Pricing System
Download PDF on Optimal Auctioning and Ordering in an Infinite Horizon Inventory-Pricing System
Journal Article
Vulcano, Gustavo, Garrett van Ryzin , and Costis Maglaras
. “Optimal dynamic auctions for revenue management.”
Management Science
vol.
48
, (January 01, 2002):
1388
-
1407
.
Explore Further about Optimal dynamic auctions for revenue management
Download PDF on Optimal dynamic auctions for revenue management
Journal Article
Heching, Aliza, Guillermo Gallego, and Garrett van Ryzin
. “Mark-down pricing: An Empirical analysis of policies and revenue potential at one apparel retailer.”
Journal of Pricing and Revenue Management
vol.
1
, (January 01, 2002):
139
-
160
.
Explore Further about Mark-down pricing: An Empirical analysis of policies and revenue potential at one apparel retailer
Journal Article
Mahajan, Siddharth and Garrett van Ryzin
. “Inventory competition under dynamic consumer choice.”
Operations Research
vol.
49
, (January 01, 2001):
646
-
657
.
Explore Further about Inventory competition under dynamic consumer choice
Download PDF on Inventory competition under dynamic consumer choice
Journal Article
Mahajan, Siddharth and Garrett van Ryzin
. “Stocking retail assortments under dynamic consumer substitution.”
Operations Research
vol.
49
, (January 01, 2001):
334
-
351
.
Explore Further about Stocking retail assortments under dynamic consumer substitution
Download PDF on Stocking retail assortments under dynamic consumer substitution
Journal Article
van Ryzin, Garrett and Jeffrey McGill
. “Revenue Management Without Forecasting or Optimization: An Adaptive Algorithm for Determining Airline Seat Protection Levels.”
Management Science
vol.
46
, (June 01, 2000):
760
-
775
.
Explore Further about Revenue Management Without Forecasting or Optimization: An Adaptive Algorithm for Determining Airline Seat Protection Levels
Download PDF on Revenue Management Without Forecasting or Optimization: An Adaptive Algorithm for Determining Airline Seat Protection Levels
Journal Article
Talluri, Kalyan and Garrett van Ryzin
. “A randomized linear programming method for computing network bid prices.”
Transportation Science
vol.
33
, (May 01, 1999):
207
-
216
.
Explore Further about A randomized linear programming method for computing network bid prices
Download PDF on A randomized linear programming method for computing network bid prices
Journal Article
McGill, Jeffrey and Garrett van Ryzin
. “Revenue management: Research overview and prospects.”
Transportation Science
vol.
33
, (May 01, 1999):
233
-
256
.
Explore Further about Revenue management: Research overview and prospects
Download PDF on Revenue management: Research overview and prospects
Journal Article
van Ryzin, Garrett and Siddharth Mahajan
. “On the relationship between inventory costs and variety benefits in retail assortments.”
Management Science
vol.
45
, (January 01, 1999):
1496
-
1509
.
Explore Further about On the relationship between inventory costs and variety benefits in retail assortments
Download PDF on On the relationship between inventory costs and variety benefits in retail assortments
Journal Article
Gans, Noah and Garrett van Ryzin
. “Dynamic Vehicle Dispatching: Optimal Heavy Traffic Performance and Practical Insights.”
Operations Research
vol.
47
, (January 01, 1999):
675
-
692
.
Explore Further about Dynamic Vehicle Dispatching: Optimal Heavy Traffic Performance and Practical Insights
Download PDF on Dynamic Vehicle Dispatching: Optimal Heavy Traffic Performance and Practical Insights
Journal Article
Gans, Noah and Garrett van Ryzin
. “Optimal Dynamic Scheduling of a General Class of Parallel-Processing Queueing Systems.”
Advances in Applied Probability
vol.
30
, (December 01, 1998):
1130
-
1156
.
Explore Further about Optimal Dynamic Scheduling of a General Class of Parallel-Processing Queueing Systems
Journal Article
Kolesar, Peter, Garrett van Ryzin , and Wayne Cutler
. “Creating Customer Value through Industrialized Intimacy.”
strategy + business
vol.
12
, (July 01, 1998):
33
-
43
.
Explore Further about Creating Customer Value through Industrialized Intimacy
Download PDF on Creating Customer Value through Industrialized Intimacy
Journal Article
Talluri, Kalyan and Garrett van Ryzin
. “An analysis of bid-price controls for network revenue management.”
Management Science
vol.
44
, (January 01, 1998):
1577
-
1593
.
Explore Further about An analysis of bid-price controls for network revenue management
Download PDF on An analysis of bid-price controls for network revenue management
Journal Article
Federgruen, Awi and Garrett van Ryzin
. “Probabilistic analysis of a generalized bin packing problem and applications.”
Operations Research
vol.
45
, (January 01, 1997):
596
-
609
.
Explore Further about Probabilistic analysis of a generalized bin packing problem and applications
Download PDF on Probabilistic analysis of a generalized bin packing problem and applications
Journal Article
Federgruen, Awi and Garrett van Ryzin
. “Probabilistic Analysis of a Combined Aggregation and Math Programming Heuristic for a General Class of Vehicle Routing and Scheduling Problems.”
Management Science
vol.
43
, (January 01, 1997):
1060
-
1078
.
Explore Further about Probabilistic Analysis of a Combined Aggregation and Math Programming Heuristic for a General Class of Vehicle Routing and Scheduling Problems
Download PDF on Probabilistic Analysis of a Combined Aggregation and Math Programming Heuristic for a General Class of Vehicle Routing and Scheduling Problems
Journal Article
Gans, Noah and Garrett van Ryzin
. “Optimal Control of a Multiclass, Flexible Service System.”
Operation Research
vol.
45
, (January 01, 1997):
677
-
693
.
Explore Further about Optimal Control of a Multiclass, Flexible Service System
Download PDF on Optimal Control of a Multiclass, Flexible Service System
Journal Article
Gallego, Guillermo and Garrett van Ryzin
. “A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management.”
Operations Research
vol.
45
, (January 01, 1997):
24
-
41
.
Explore Further about A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management
Download PDF on A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management
Journal Article
Gallego, Guillermo and Garrett van Ryzin
. “Optimal dynamic pricing of inventories with stochastic demand over finite horizons.”
Management Science
vol.
40
, (January 01, 1994):
999
-
1020
.
Explore Further about Optimal dynamic pricing of inventories with stochastic demand over finite horizons
Download PDF on Optimal dynamic pricing of inventories with stochastic demand over finite horizons
Journal Article
van Ryzin, Garrett, Sheldon Lou, and Stanley Gershwin
. “Production control for a tandem two-machine system.”
IIE Transactions
vol.
25
, (January 01, 1993):
5
-
20
.
Explore Further about Production control for a tandem two-machine system
Journal Article
Bertsimas, D. J. and Garrett van Ryzin
. “Stochastic and dynamic vehicle routing with general interarrival and service time distributions.”
Advances in Applied Probability
vol.
25
, (January 01, 1993):
947
-
978
.
Explore Further about Stochastic and dynamic vehicle routing with general interarrival and service time distributions
Download PDF on Stochastic and dynamic vehicle routing with general interarrival and service time distributions
Journal Article
Bertsimas, D. J. and Garrett van Ryzin
. “Stochastic and dynamic vehicle routing in the Euclidean plane with multiple capacitated vehicles.”
Operations Research
vol.
41
, (January 01, 1993):
60
-
76
.
Explore Further about Stochastic and dynamic vehicle routing in the Euclidean plane with multiple capacitated vehicles
Download PDF on Stochastic and dynamic vehicle routing in the Euclidean plane with multiple capacitated vehicles
Journal Article
van Ryzin, Garrett, Sheldon Lou, and Stanley Gershwin
. “Scheduling job shops with delays.”
International Journal of Production Research
vol.
29
, (July 01, 1991):
1404
-
1422
.
Explore Further about Scheduling job shops with delays
Journal Article
Bertsimas, D. J. and Garrett van Ryzin
. “A stochastic and dynamic vehicle routing problem in the Euclidean plane.”
Operations Research
vol.
39
, (January 01, 1991):
601
-
615
.
Explore Further about A stochastic and dynamic vehicle routing problem in the Euclidean plane
Download PDF on A stochastic and dynamic vehicle routing problem in the Euclidean plane
Journal Article
Bertsimas, D. J. and Garrett van Ryzin
. “An asymptotic determination of the minimum spanning tree and minimum matching constants in geometrical probability.”
Operations Research Letters
vol.
9
, (January 01, 1990):
223
-
231
.
Explore Further about An asymptotic determination of the minimum spanning tree and minimum matching constants in geometrical probability
Download PDF on An asymptotic determination of the minimum spanning tree and minimum matching constants in geometrical probability
Journal Article
Lou, Sheldon and Garrett van Ryzin
. “Optimal control rules for scheduling job shops.”
Annals of Operations Research
vol.
17
, (January 01, 1989):
233
-
248
.
Explore Further about Optimal control rules for scheduling job shops
Download PDF on Optimal control rules for scheduling job shops
Working Paper
Simsek, Serdar and Garrett van Ryzin
. Does Field Price Discretion Improve Profits? Evidence from Auto Lending. January 01, 2014.
Explore Further about Does Field Price Discretion Improve Profits? Evidence from Auto Lending
Working Paper
Liu, Qian and Garrett van Ryzin
. Optimal Pricing of Services with Switching Costs. June 01, 2011.
Explore Further about Optimal Pricing of Services with Switching Costs
Download PDF on Optimal Pricing of Services with Switching Costs
Working Paper
van Ryzin, Garrett and Wei Ke
. Coordinating Vertical Partnerships for Horizontally Differentiated Products. January 09, 2011.
Explore Further about Coordinating Vertical Partnerships for Horizontally Differentiated Products
Download PDF on Coordinating Vertical Partnerships for Horizontally Differentiated Products
Working Paper
van Ryzin, Garrett and Laurens Debo
. Creating Sales with Stock-outs. July 07, 2009.
Explore Further about Creating Sales with Stock-outs
Download PDF on Creating Sales with Stock-outs
Working Paper
van Ryzin, Garrett and Mehmet Altug
. Efficient Channel Contracting for Vertically Differentiated Products. August 29, 2008.
Explore Further about Efficient Channel Contracting for Vertically Differentiated Products
Download PDF on Efficient Channel Contracting for Vertically Differentiated Products
Working Paper
Eren, S. and Garrett van Ryzin
. Product Line Positioning Without Market Information. January 01, 2006.
Explore Further about Product Line Positioning Without Market Information
Download PDF on Product Line Positioning Without Market Information
Book
Talluri, Kalyan and Garrett van Ryzin
. The Theory and Practice of Revenue Management. 
New York
:
Springer-Verlag
, 2004.
Explore Further about The Theory and Practice of Revenue Management
Chapter
van Ryzin, Garrett and Kalyan Talluri
. “An introduction to revenue management.” In
Tutorials in Operations Research
, edited by
J. C. Smith
,
142
-
194
.
Hanover, MD
:
INFORMS
, 2005.
Explore Further about An introduction to revenue management
Download PDF on An introduction to revenue management
Chapter
van Ryzin, Garrett and Kalyan Talluri
. “Revenue Management.” In
Handbook of Transportation Science, 2nd ed.
, edited by
Randolph W. Hall
,
599
-
660
.
Norwell, MA
:
Kluwer
, 2003.
Explore Further about Revenue Management
Chapter
Mahajan, Siddharth and Garrett van Ryzin
. “Retail inventories and consumer choice.” In
Quantitative Models for Supply Chain Management
, edited by
Sridhar Tayur, Ram Ganeshan, and Michael Magazine
,
491
-
552
.
Norwell, MA
:
Kluwer
, 1999.
Explore Further about Retail inventories and consumer choice
  • Courses
  • Case Studies
This faculty member has no associated courses currently. Please check back next semester.
  • Awards & Honors
  • In the Media
  • Articles
  • CaseWorks
Case ID
230201

Enabling X-to-the-xth: the Operational Secret Behind Uber's Explosive Growth

How does Uber's operational business model support its tremendous growth since inception?

View Case on Enabling X-to-the-xth: the Operational Secret Behind Uber's Explosive Growth
Case ID
100207SPA

Analyzing Inventory Cost and Service in Supply Chains (Spanish Translation)

What factors drive cost and service, and ultimately determine a firm's ability to satisfy the demands of its customers?

View Case on Analyzing Inventory Cost and Service in Supply Chains (Spanish Translation)
Case ID
140206

Tahoe Healthcare Systems

Has Tahoe Healthcare's CareTracker system effectively—and cost efficiently—reduced the readmission rate in its pilot program?

View Case on Tahoe Healthcare Systems
Case ID
140205

H&K

View Case on H&K
Case ID
140202

Pandora Internet Radio

View Case on Pandora Internet Radio
Case ID
100203SPA

Frogtek: Mobile Technology for Micro-Retailing (Spanish Translation)

Which operational strategy will take a seed-funded technology venture beyond its prototype phase?

View Case on Frogtek: Mobile Technology for Micro-Retailing (Spanish Translation)
Case ID
130201

Intermountain Healthcare Case Study

What challenges will a healthcare system face as they plan to roll out a program to standardize processes, thereby cutting costs and improving care?

View Case on Intermountain Healthcare Case Study
Case ID
100201

Retailer: A Retail Pricing Simulation Exercise

How do mangers for large retail chains determine pricing and markdown strategies?

View Case on Retailer: A Retail Pricing Simulation Exercise
Case ID
110207

Queueing Management and Models

How can you improve performance in a queuing system?

View Case on Queueing Management and Models
Case ID
110202

Modell's DEA

Can a data envelopment analysis (DEA) study determine why many of the chain's stores are underperforming?

View Case on Modell's DEA
Case ID
110201

Economic Order Quantity (EOQ): Supply Chain Cost and Service

How should a firm estimate production quantities to optimally balance fixed set-up costs and cycle-stock costs?

View Case on Economic Order Quantity (EOQ): Supply Chain Cost and Service
Case ID
100205

Markdown Management at Sports Unlimited (A and B)

Can a sporting goods store increase its revenues by changing the way it manages discounts?

View Case on Markdown Management at Sports Unlimited (A and B)
Case ID
100207

Analyzing Inventory Cost and Service in Supply Chains

What factors drive cost and service, and ultimately determine a firm's ability to satisfy the demands of its customers?

View Case on Analyzing Inventory Cost and Service in Supply Chains
Case ID
100203

Frogtek: Mobile Technology for Micro-Retailing

Which operational strategy will take a seed-funded technology venture beyond its prototype phase?

View Case on Frogtek: Mobile Technology for Micro-Retailing
Case ID
90205

Bottleneck Analysis

How do you identify limits in the production process and mitigate its effects to your production capacity?

View Case on Bottleneck Analysis
Case ID
80212

Production Processes

How can manufacturing and service delivery provide a firm with significant competitive advantage?

View Case on Production Processes
Case ID
80206

XTM Bike Corporation: An Exercise in Process Analysis

How can a high-performance mountain-bike manufacturer improve its production process to handle an expected increase in demand?

View Case on XTM Bike Corporation: An Exercise in Process Analysis
Case ID
70203

Markdown Pricing Optimization at Bloomingdale's (A and B)

Do the benefits of a new markdown pricing optimization system outweigh the costs?

View Case on Markdown Pricing Optimization at Bloomingdale's (A and B)
Case ID
80203

The Ritz Carlton Hotel Company: The Quest for Service Excellence

How can a hotel chain distinguish itself as a premier provider of luxury service in the increasingly competitive hospitality industry?

View Case on The Ritz Carlton Hotel Company: The Quest for Service Excellence
Case ID
70202

Transportation National Group

By tapping into yield management techniques used by the airline industry, can a trailer leasing company optimize pricing?

View Case on Transportation National Group

External CSS

Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn