Family Enterprise Insights

Earth Day may come once a year each April, but its call to action reverberates far beyond a single month. Corporations respond with net-zero pledges, families with tree-planting rituals, and policy leaders with bold targets. Yet behind these headlines lies a quieter, more complex force: enterprising families.

Seven days, five Italian cities, six company visits, and more than a dozen engaging sessions—the “CAFE in Italy” Global Immersion course took 16 graduate students on a deep dive into the heart of Italian family enterprises. Led by Professor Gaia Marchisio, participants met with owners, next‐generation leaders, and seasoned advisors. Stops included Barilla, Petrolifera Italo Rumena (PIR), Ascoli Bottoni, Acetaia Giusti, Ferragamo, and Frescobaldi, as well as discussions with DeAgostini, Bocconi University, Association of Italian Family Businesses, and Fideuram Intesa Sanpaolo. Students gained behind‐the‐scenes insight on succession, brand evolution, governance, and family values. The result was a vivid illustration of how tradition and innovation can combine to keep family legacies thriving across centuries.

On October 1st, the Global Family Enterprise Program held its inaugural Owners' Day, a milestone event that brought together family enterprise leaders, students, alumni, and experts to explore the evolving role of ownership in today’s world. The event showcased the potential for family enterprises to not only drive economic success but to lead with values and create sustainable, positive change across industries, communities, and generations.

Our spotlight is on the latest groundbreaking work by Sheena Iyengar, the esteemed inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School, and a renowned authority on choice and decision-making. Her book is a beacon of inspiration for us all.