Beware the Streetlight Effect
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm's growth strategy.
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm's growth strategy.
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Commemorating our first year in Columbia Business School's new home.
“Moon shooting is the right way to push the business and the world to a better place than the one we're currently living in.”
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School, and a world expert on choice and decision-making. Her book The Art of Choosing received the Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the New York Times, Wall Street Journal, and The Economist as well as in popular books, such as Malcolm Gladwell’s Blink and Aziz Ansari’s Modern Romance.
Professor of Economics and Garrett Professor of Public Policy and Business Responsibility, emeritus. Director of the Columbia Institute for Tele-Information, a research center focusing on management and policy issues in telecommunications, internet, and electronic mass media. Served as Public Services Commissioner of New York State. Appointed by the White House to the President’s IT Advisory Committee. Also taught at Columbia Law School, Princeton University’s Economics Department and Woodrow Wilson School, and the Swiss universities of St. Gallen and Fribourg.
Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime faculty member at Columbia Business School.