Strategy

Marketing, Strategy
Date
Manhattanville campus
Marketing, Strategy
Marketing Press Release

Online Companies Beware: New Columbia Business School Research Reveals That Customers With High Activity May Be At Risk Of Leaving the Company

In the E-Commerce World, High "Opening Rates" Are Poor Indicators for Brand Loyalty
Healthcare, Operations, Strategy
Date
NYC Skyline. Photo Credit: Frank Oudeman.
Healthcare, Operations, Strategy
Management Press Release

Father’s Day Data: Columbia Business School Research Demonstrates Popularity of Paid Paternity Leave

New Preliminary Data In New York Shows Widespread Employer Support for Paid Leave Law Research finds that California’s paid family leave produced a 46-percent increase in fathers taking time off to bond with newborn and newly-adopted children.
Operations, Organizations, Strategy
Date
NYC Skyline. Photo Credit: Frank Oudeman.
Operations, Organizations, Strategy
Management Press Release

Employees Receive Feedback Better When It’s Measured Against Their Past Performance Rather Than Their Peers

New research from Columbia Business School finds evaluating employees based on their past performance is better received and seen as more fair.
Leadership, Strategy
Type
Podcasts
Date
Leadership, Strategy

Clare Murray ’17: The Growing Field of Impact Investing [Full Episode]

In this edition of Why CBS, Clare Murray ’17 explains the trends driving impact investing, gives an insider’s view of what the sector is all about, and highlights how Columbia Business School deepened her understanding of the field.
Marketing, Strategy
Date
Marketing, Strategy
Management Press Release

Study by Columbia Business School Finds Search Tools Like Broad Match Can Hurt Advertisers More Than It Helps

Researcher Kinshuk Jerath argues search engines are the only real winners NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion in the U.S. alone. But, according to research from Columbia Business School’s Kinshuk Jerath, this tactic has many subtleties and doesn’t always result in increased profits for advertisers.
Ethics and Leadership, Operations, Strategy
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Ethics and Leadership, Operations, Strategy
Leadership and Ethics News
Management Press Release

New Research Finds Deceptive Negotiation Is Driven by Misperceptions of Others’ Ethics

Columbia Business School scholars present a new framework for exploring why people are drawn into deceiving others in negotiation.
Organizations, Strategy
Date
Manhattanville campus
Organizations, Strategy
Press Release

IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program

IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth
Leadership, Strategy
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Leadership, Strategy
Marketing Press Release

Busy People Feel Better About Missing Deadlines Than Less Busy People, According to New Research from Columbia Business School

It may seem counterintuitive, but a study lead by Professor Keith Wilcox at Columbia Business School suggests that, up to a point, being made extra busy can in fact increase your motivation and productivity
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