Media Program News

Columbia Business School Professors Find That Allowing Cookie Tracking Improves Consumer Experience  

Professor Rita McGrath

Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.

At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

&nbsp

Jonathan Knee is interviewed by Bloomberg on Media Mergers

&nbsp

&nbsp

Although published in 2009, :The Curse of the Mogul: What's Wrong With the World's Leading Media Companies" remains one of the best business books we know on why leading media companies lose billions of dollars after expensive mergers and content acquisitions in their attempt to capitalize on a changing media landscape.