The Office of the Vice Dean for Research at Columbia Business School plays a pivotal role in fostering and advancing the school's research endeavors. Led by accomplished scholars, the office supports a dynamic and interdisciplinary research environment that bridges academic inquiry with practical business challenges. Through its initiatives, the office enhances the intellectual vibrancy of the school, encourages innovative research collaborations, and ensures that Columbia Business School remains at the forefront of generating impactful knowledge that shapes business practices and leadership globally.
Meet the Team
Oded Netzer
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.
Amanda Eckler
Amanda Eckler is Executive Director in the Office of the Vice Dean for Research. She joined Columbia Business School in 2014 as Associate Director of the Marketing Division. In 2022-23 she served as Director of Academic Administration in the Management Division and as Director of the Behavioral Research Lab before stepping into her current role in the Dean’s Office.
Kevin Erixson
Kevin Erixson is the Senior Associate Director of The Hub at Columbia Business School, a think tank dedicated to exploring the intersection of business and society. In this role, he works with scholars, practitioners, policymakers, and the broader public to develop impactful programs and leads the CBS Distinguished Speaker Series, bringing influential voices and thought leaders to the CBS community. Kevin also advises The Hub’s Student Advisory Board, which comprises 15 graduate students from programs across CBS.
Lucie Clifford
Lucie Clifford is the Behavioral Research Lab Manager at Columbia Business School. She leads a team of research assistants who support various research projects for members of CBS research community. Furthermore, she helps researchers at CBS in planning and executing their studies and adhering to IRB protocols.
Virgen Onativia
Virgen (Vee) Onativia serves as the Research Operations Manager in the Office of the Vice Dean for Research at Columbia Business School. Vee closely collaborates with the entire Vice Dean for Research (VDR) team to ensure smooth processes, project plans, and programming for various initiatives. She is also responsible for coordinating events, programs, meetings, and conferences.