Marketing
The Newest Symbol of Status and Wealth: Showing Distance
Columbia Business School Study Highlights Shift in Consumer Preferences from Conventional Luxury Goods
Marketing
Media and Technology
Risk Management
Strategy
Spending Caps Could Be The Solution to Keeping Loot Boxes Regulated
Study Shows Spending Caps Prevent Overspending & Problem Gambling
7 research-backed strategies to stop wasting time making decisions
You’re running all out but failing to reach a goal. Your team is grinding through tasks and decisions. If companies want to grow, compete, and win they need to accelerate decisions. It is estimated the average American makes 70 decisions per day, according to Professor Sheena S. Iyengar, at Columbia Business School. Given the frequency, the real need is for a practical approach to lead in a data-driven world.
Your Next Big Move Should Scare You
Your gut says no. Here’s why you shouldn’t always listen to it.
Why understanding the political influence of social media extends beyond Russia
Quantitative Marketing: Data-Driven Strategies and Challenges
Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.
Energy
Marketing
Operations
Social Enterprise
Strategy
Recycle Me: New Study Shows Humanizing Products Helps Consumers Recycle More
Columbia Business School Study Reveals that Giving Products a Human Characteristic Makes Consumers More Likely to Recycle Them
Business Economics and Public Policy
Marketing
Operations
Ticketmaster, Airlines, and Junk Fees: White House Welcomes Columbia Business School Expert on Fees and Surcharges
Ticketmaster, Airlines, and Junk Fees: White House Welcomes Columbia Business School Expert on Fees and Surcharges
Business Economics and Public Policy
Marketing
Operations
Ticketmaster, Airlines, and Junk Fees: White House Welcomes Columbia Business School Expert on Fees and Surcharges
White House conference features Columbia Business School Professor Vicki Morwitz, a leading expert on the psychological effect that junk fees have on consumers
Chazen Global Insights
Marketing
Investing in Unconventional Thinking
How popular and successful companies think out-of-the-box in terms of their marketing strategy.