Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Research Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • AI & Transformative Tech
  • Climate
  • Business & Society
  • Entrepreneurship
  • Finance & Investing
  • Magazine
CBS Landing Image
Faculty & Research
  • Academic Divisions
  • Search the Faculty
  • Research
  • Faculty Resources
  • News
  • More 

Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

Jump to main content

Latest on Consumer Behavior

No articles have been found by those filters.

Pagination

  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Current page 6

Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

How I Greened My Prewar Co-op

Authors
Gernot Wagner
Date
August 12, 2021
Format
Newspaper/Magazine Article
Publication
Curbed/New York Magazine

A climate economist overhauls his leaky, 200-year-old co-op.

Read More about How I Greened My Prewar Co-op

Purchase History and Product Personalization

Authors
Laura Doval and Vasiliki Skreta
Date
June 17, 2021
Format
Working Paper

Product personalization opens the door to price discrimination. A rich product line allows for higher consumer satisfaction, but the mere choice of a product carries valuable information about the consumer that the firm can leverage for price discrimination. Controlling the degree of product personalization provides the firm with an additional tool to curb ratcheting forces arising from consumers' awareness of being price discriminated.

Read More about Purchase History and Product Personalization

Facebook Ads vs. Malaria: A Cluster-Randomized Trial in India

Authors
Nandan Rao, Dante Donati, and Victor Orozco-Olvera
Date
June 1, 2021
Format
Working Paper
Read More about Facebook Ads vs. Malaria: A Cluster-Randomized Trial in India

Optimal Mechanism for the Sale of a Durable Good

Authors
Laura Doval and Vasiliki Skreta
Date
May 28, 2021
Format
Working Paper

A buyer wishes to purchase a durable good from a seller who in each period chooses a mechanism under limited commitment. The buyer's valuation is binary and fully persistent. We show that posted prices implement all equilibrium outcomes of an infinite-horizon, mechanism selection game. Despite being able to choose mechanisms, the seller can do no better and no worse than if he chose prices in each period, so that he is subject to Coase's conjecture. Our analysis marries insights from information and mechanism design with those from the literature on durable goods.

Read More about Optimal Mechanism for the Sale of a Durable Good

Do Mutual Funds Keep Their Promises?

Authors
Simona Abis and Anton Lines
Date
May 24, 2021
Format
Working Paper

Mutual fund prospectuses contain a wealth of qualitative information about fund strategies, yet a systematic analysis of this content is missing from the literature. We use machine learning to group together funds with similar strategy descriptions, and ask whether they act in accordance with the text. Despite weak legal recourse for investors, we find that mutual funds largely do keep their promises. We document a market-based disciplinary mechanism: when funds diverge from their group's core strategy, investors withdraw capital.

Read More about Do Mutual Funds Keep Their Promises?

Out-of-Town Home Buyers and City Welfare

Authors
Jack Favilukis and Stijn Van Nieuwerburgh
Date
May 22, 2021
Format
Journal Article
Journal
Journal of Finance

The major cities of the world have attracted a flurry of out-of-town (OOT) home buyers. Such capital inflows affect housing affordability, the spatial distribution of residents, construction, labor income, wealth, and ultimately welfare. We develop a spatial equilibrium model of a city with substantial heterogeneity among residents. We calibrate the model to the New York and Vancouver metro areas. The observed increase in OOT purchases is associated with 1.1% (5.0%) higher house prices and a 0.1% (0.34%) welfare loss in New York (Vancouver).

Read More about Out-of-Town Home Buyers and City Welfare

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Authors
Jennifer Sun, Silvia Bellezza, and Neeru Paharia
Date
April 14, 2021
Format
Journal Article
Journal
Journal of Marketing

The authors propose that purchasing luxury can be a unique means to engage in sustainable consumption because high-end products are particularly durable. Six studies examine the sustainability of high-end products, investigate consumer decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption.

Read More about Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Surge Pricing and Its Spatial Supply Response

Authors
Omar Besbes, Francisco Castro, and Ilan Lobel
Date
March 1, 2021
Format
Journal Article
Journal
Management Science

We consider the pricing problem faced by a revenue maximizing platform matching price-sensitive customers to flexible supply units within a geographic area. This can be interpreted as the problem faced in the short-term by a ride-hailing platform. We propose a two-dimensional framework in which a platform selects prices for different locations, and drivers respond by choosing where to relocate in equilibrium based on prices, travel costs and driver congestion levels.

Read More about Surge Pricing and Its Spatial Supply Response

Managing Congestion in Matching Markets

Authors
Nicholas Arnosti, Ramesh Johari, and Yash Kanoria
Date
January 19, 2021
Format
Journal Article

Participants in matching markets face search and screening costs which prevent the market from clearing efficiently. In many settings, the rise of online matching platforms has dramatically reduced the cost of finding and contacting potential partners. While one might expect both sides of the market to benefit from reduced search costs, this is far from guaranteed. In particular, this change may force participants to screen more potential partners before finding one who is willing to accept their offer.

Read More about Managing Congestion in Matching Markets

Pagination

  • First page 1
  • Ellipsis …
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Current page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Ellipsis …
  • Last page 73
Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

External CSS

Homepage Breadcrumb Block

Back to top

Accessibility Tools

English French German Italian Spanish Japanese Russian Chinese (Simplified) Chinese (Traditional) Arabic Bengali