Economics and Policy, Marketing
Why 'Downscale' Items Signal High Status
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
Economics and Policy, Marketing
The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership & Strategy Conference.
Economics and Policy, Marketing
Blending Purpose and Marketing Strategy: Heather Hopkins Freeland '01 (VP of Marketing, Lyft)
At the 2021 Future of Marketing Leadership & Strategy conference, tech marketing executive Heather Hopkins Freeland '01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan '23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
Economics and Policy, Marketing
Beware the Streetlight Effect
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm's growth strategy.
Economics and Policy, Marketing
The Marketplace for Consumer Attention
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Marketing, Media and Technology, Strategy
Marketing Press Release
Media Program News
Maybe You Should Accept Cookies: New Research Outlines Benefits of Online Tracking
Columbia Business School Professors Find That Allowing Cookie Tracking Improves Consumer Experience
Broadcasting and Digital Era, Innovation, Leadership and Strategy, Marketing, Organizations
Photo Essay: One Year in Manhattanville
Commemorating our first year in Columbia Business School's new home.
Leadership and Strategy, Marketing
Mission, Purpose, and Moon-Shooting with Vasiliki Petrou, Group CEO of Unilever Prestige
“Moon shooting is the right way to push the business and the world to a better place than the one we're currently living in.”
Entrepreneur
Your Email Marketing Is Destined to Fail without These 3 Essentials
Highlighted by Columbia Business School, this media piece showcases Topics and Areas of Expertise about our esteemed faculty. The content is specifically curated from the publication that showcased the mentioned faculty and/or research, emphasizing its contributions in various fields. The featured Topics and Areas of Expertise reflects the school's commitment to sharing valuable insights and knowledge.
Mentioned Faculty
USA Today
Would You Get a COVID-19 Vaccine from Your Dentist? 'Drillers and Fillers' Fight Pandemic
Highlighted by Columbia Business School, this media piece showcases Topics and Areas of Expertise about our esteemed faculty. The content is specifically curated from the publication that showcased the mentioned faculty and/or research, emphasizing its contributions in various fields. The featured Topics and Areas of Expertise reflects the school's commitment to sharing valuable insights and knowledge.
View the Media Mention about Would You Get a COVID-19 Vaccine from Your Dentist? 'Drillers and Fillers' Fight Pandemic